MARKETING STRATEGIES Colgate delights consumers around the world with an array of Oral Care‚ Personal Care‚ Home Care and Pet Nutrition products. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Known for having a long history of strong relationships with its retail trade partners. Small stores around the world are just as important to Colgate as large ones. Based on consumer and shopper insights‚ the Company works closely with local
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Content:- I. Introduction to Nokia Corporation Ltd II. Swat Analysis of Nokia Telecommunication Ltd Strengths Weakness Opportunism Threats INTRODUCTION Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications
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Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation .
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1. Introduction 1.1. Colgate-Palmolive Company Colgate-Palmolive Company is one of the largest multinational consumer products company‚ it is a global company worth $15.6 billion. The founder‚ William Colgate was an English manufacturer; he established the business in 1806 under the name of "William Colgate & Company". - 1806‚ Colgate on Dutch Street‚ New York city. Thereby‚ the company has more than 200 years of history by serving the world‚ and are offering their products to more than 200
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806‚ William Colgate introduced starch‚ soap and candle factory
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toothpaste in India was just meant to clean one’s teeth and have a ring of confidence in the personality of the user‚ and Colgate still is the market leader in the toothpaste segment. The competition among the oral care manufacturer is focusing on the fact that toothpaste
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Therefore‚ Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example‚ Colgate?s toothpaste is an actual product. It?s name‚ ingredients‚ styling‚ features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin
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COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes‚ toothbrushes‚ and mouthwashes. There are many types of Colgate which are Colgate Total‚ Colgate Cavity Protection‚ Colgate Simply White‚ and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain
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What is the main business problem the firm is facing? The main business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition‚ mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene)‚ while niche would focus on customers who have one specific identifiable concern‚ namely gum disease in this case. What are
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