Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief
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| | | | |Assignment Title: |Pepsi Co. | |Student Name: |Terrance Stubbs
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Shunsuke Nakamura Student ID# 13443422 Major: Communication Studies Interdepartmental Applying for the Professional Selling Specialization I have several reasons for applying for the Professional Selling Specialization. One of the biggest reasons is that I would like to work in the United States in the future. To work in the United States‚ I think I need to understand what American consumers want and need first. Then‚ I need to understand what people in the world want and need. This program can
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http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their
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Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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owns your body? Discussion of the sale of human organs is too often overshadowed by cases of mistreatment‚ murder‚ and corruption. Most people fail to acknowledge that such abuses stem directly from the legal bans on selling body parts. Those opposed to a market in organs argue that selling body parts not only threatens the quality of the organ supply but will inevitably exploit people forced by poverty to enter such a market. But the ethical issues about whether people should be allowed to sell parts
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Selling Organs on the Black Market Every teenager wants to own the newest iPhone or iPad but to save up for those working at the local McDonald’s it would take some time. But in China‚ you can get it just by selling a kidney. In face according to a BBC news article dated April 6‚ 2012 five people were arrested for convincing a teenager to sell his kidney in an online chat room for the equivalent of $3‚000. The teenager is now suffering from kidney failure‚ and just for a couple of new toys
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Debate of Selling Kidneys In discussions of organ and kidney transplants‚ one controversial issue has been whether selling them is ethical and should be legal. Over the recent years‚ the demand for kidney transplants has increased so much that it has become greater than the supply (Taylor 634). On the one hand‚ opponents argue that is unethical to sell people’s body parts. On the other hand‚ proponents contend that individuals are in charge of their own body. This has led to the recent debate
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10 April 2004 Selling Drugs for Fun and Profit The War on Drugs is an unmitigated waste of time money and manpower. While the United States has increased the mandatory minimums‚ it has done nothing to stem the need for a good buzz. The only thing better than a blunt is a nice piece of chunky monkey all lubed up and ready to go. You can say that drug dealers are evil people‚ but in reality they are no more than just businessmen. They see a need and they fill it. Prostitutes and drug dealers
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