SCHOOL OF CHEMICAL & LIFE SCIENCES Marketing For Life Sciences MODULE CL2803 TUTORIAL 14 (Week 16) Integrated Marketing Communication: Personal Selling‚ Public Relations and Sales Promotion Case Study 1 Eu Yan Sang’s "sugar-free" Infant’s Digestive Support Formula Teabag Infants who feed on dairy products usually develop intestinal heat problems that affect health. To help the infant clear these heat problems‚ many parents in Hong Kong would use traditional methods that involved boiling Chinese
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Personal Career Development Choosing the right major is an important decision. However‚ by putting too much pressure on yourself‚ you may end up making a hasty and incorrect choice. Choosing the right major can be overwhelming and requires a lot of time. If you do some research‚ evaluate yourself‚ and check all available options‚ you are more likely to select a major that will offer a long-term happiness and financial benefits. Furthermore‚ opinions‚ guidance and influence from others like your
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promote and to sell the products. Selling technique In the business plan the Marketing and Sales Department illustrated a specific analysis about the 4p’s. Especially in promotion‚ the focus was on substantially expanding the selling channel of the company. We thought about selling the different kinds of raincoats through twitter‚ facebook‚ personal selling‚ direct marketing and selling through a website‚ but eventually personal selling turned out to be the best selling technique for our product. Target
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A Brief History of Personal Computers The electronic computer is a relatively modern invention; the first fully operable computer was developed about 50 years ago‚ at the end of World War II‚ by a team at the University of Pennsylvania ’s Moore School of Engineering. This team was headed by John Mauchly and J. Presper Eckert‚ who named the new machine ENIAC‚ for Electronic Numerical Integrator and Calculator. ENIAC was hardly a personal computer‚ occupying a large room and weighing about 33 tons
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computers incorporated into to them to help them run smoothly‚ and people have even taking in using computers for recreation. Lately‚ these computers have started to be used in the classroom‚ replacing the tradition of books‚ pencils and papers with personal computers. Some people think that this is a great idea‚ while others are still a little sceptical of the idea that the use of computers has benefits. In “Tech and content TEAM UP‚” a mostly informative article in the February edition of District
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Curriculum Vitae Nguyen Van A CAREER Objective: SALES/TRADE MARKETING FIELD PERSONAL DETAIL Date of birth: June 30th 1984 Place of birth: Da nang Address: Dist. 12‚ HCMC. Mobile: Email: Health: Good Marital Status: Married SUMMARY OF QUALIFICATIONS “Key Account Management” by ISM Center “Trade & Shopper Marketing” by ISM Center “Project Management” by G&H Training “Building Brand Leadership” by Institute of Applied Marketing (IAM) “Merchandising” by GLOBAL TEAM International Marketing
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When presenting‚ Fenwick will need to use the consulting selling approach. When recruiting it would be most effective to personally speak with individuals face to face. Hosting an open house night is a perfect way to speak with folks and persuade them to join. Fenwick and his team will need to be able to listen to each person’s concerns and answer questions adequately. They will also need to adjust their selling technique based on the individual. Some may be excited to join while other
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in store sales‚ and competitions. John Lewis P&R department has also write a book that tells the story of the snowman and his journey which is also part of the high profile Christmas campaign‚ short afterwards the book became one of the most selling books for children. John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on sale include a ’Knit Your Own Snowman ’. * The campaign was created to persuade more and more customers to come
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PRASETIYA MULYA is an introduction of New Product into its market it is the early stage of “introduction phase” in PLC Sales Volume I n t r o d u c t i o n E a r l y G r o w t h R a p i d G r o w t h S l o w G r o w t h E a r l y M a t u r i t y Maturity E a r l y Decline D e c l i n e Time The day the new product launched into its market is usually called “D-day” ! NPD/ M.Crawford-A.Di Benedetto/Ch
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emphasis on short term revenue goals due to a sequence of missed quarterly earnings‚ then such action could create conflict for the Cisco alliance. Further‚ as the case states on page eight‚ “the company rarely makes as much money selling someone else’s products as it does selling its own.” Therefore if there is a pressing need to increase revenue in the near term for
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