Business Ethics – Assignment 1 1. The Sales Rep. A sales representative for a struggling computer supply firm has a chance to close a multimillion-dollar deal for an office system to be installed over a two-year period. The machines for the first delivery are in the company’s warehouse‚ but the remainder would have to be ordered from the manufacturer. Because the manufacturer is having difficulty meeting the heavy demand for the popular model‚ the sales representative is not sure that the subsequent
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Topic 1: Picturing Marketing The lecture presented in Week 1 introduced the concept of marketing and challenged us to understand the marketing of commodities from both a mainstream and critical perspective. As a consumer I used to have the same perception as the mainstream‚ recognising marketing as ‘soft & fluffy’. Now being a student of marketing‚ I have come to a different understanding. I have chosen an image‚ which immediately evokes a more critical response to marketing; a baby with
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on each other‚ caused mainly by cultural aspects that lead the employees to be more individual: everyone is only interested in themselves‚ not in the area they work in. Sales representatives are only interested on the product they are specifically selling and that causes differences with what the clients are looking for. Therefore‚ the company struggles to accept changes happening right now. 2. How do you evaluate the approach the firm has taken so far? Multi-Products Chile has tried to keep up
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Online Selling Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store‚ e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile optimized online site or app. An online shop evokes the physical analogy of buying
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the Philippines. e) Deceptive practises a. The Coca Cola and P&G can work with governments to bring positive change. However‚ because there are organizations are “for-profit”‚ unlike GAIN‚ their motives cannot be trusted. f) High pressure selling g) Shoddy‚ harmful‚ or unsafe products a. In addition to vitamins and minerals‚ these fortified drinks also contain large amounts of fat‚ sugar and salt. These ingredients may reduce iron deficiency‚ but may also cause obesity. h) Planned
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Summary This article describes the basic concepts of direct marketing and relationship marketing‚ and then analyzes how the two can be used simultaneously for maximum effect. Direct marketing has a long history‚ traceable to organizations selling their products via catalogs and mail order. Relationship marketing was first described in a 1983 paper‚ and says that “marketers should move away from transactional marketing and build longer term relationships with their customers.” The author
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independent salesperson by definition represents a variety of companies. He/she is not necessarily loyal to any particular company. At first‚ this may sound like a disadvantage. In reality‚ it can be an advantage. A career sales force may be used to just selling whatever products the company offers. That is what they are supposed to do. An independent salesperson‚ however‚ selects from a variety of products available in the market‚ trying to select the one that is best for his/her customer. Thus‚ the independent
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Fiber Optics New Hire Christina Garcia Chamberlain College of Nursing: Professor Michael King SOCS-350N-25425 Cultural Diversity in Professions January 25th‚ 2015 Fiber Optics New Hire It is not easy looking for new staff‚ let alone new staff with the right credentials that will fit in with the rest of the employees. Sometimes we tend to not look past the scrutiny of how one is dressed or how they look or where they come from. We don’t know if their
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Small Business Management Mini Case 1. Suchin’s main problem is that the international products are a huge hit in this location‚ while the American products are not selling as well as he expected. Suchin can do a couple things to solve this issue. The first would be to put more of a focus on promoting the American foods that his company sells. By altering marketing of sales and promotions of their American stock‚ they can bring a focus to that area and provide an incentive for consumers to purchase
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get into a business that allows me to be able to express some of my creativity to sit there and help companies sell their products. I’ll be suited for this career because I’m very good at talking in front of people and I have a strong passion for selling things. Some business experience I do have‚ I have taken a business class where have had to work with people over the computer and create a website to be able to sell a vacation spot and pitch it to people to try to sell it. Some of my plans for
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