[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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the average shopper in: Hesitant‚ Looker‚ Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart‚ although at times may miss out on good items. When it comes to aggressive shoppers‚ they will often go out of their way to get any product they want. Impulsive shoppers keep buying things that they sometimes don’t need; and go over their budget. The Bargain shopper often goes to stores that have bargains(Hence the name “Bargain shopper“). They often
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Markham Dr. Byrd 13 April 2015 FASH 200 Comparison Shopper Comparison shoppers are individuals who work for retail‚ boutique‚ and variety stores. As a comparison shopper you visit other competitors stores and their online shops to compare the different prices and quality of the products. They go in and look at all of the products so that they can come back to the store that they work for and compare it to their own merchandise. After the comparison shopper has completed their job they give either an oral
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Project Report On ERP Implementation in Shoppers Stop (SD-Retail) Submitted By:13PGDM127 Abhay Agrawal 13PGDM128 Abhishek Bansal 13PGDM135 Ashish Jain 13PGDM138 Astha Garg 1 Table of Contents History .......................................................................................................................................................... 3 Retail – Process Flow......................................................................................................................
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2002‚ The Absconder Apprehension Initiative was announced as a tool with the daunting task of locating‚ apprehending‚ talking with and deporting roughly 314‚000 alien law breakers of immigration law. This initiative was not specifically for one group or race of immigrants but it soon became a means to target many people solely based on sex‚ national origin and the numerical statistic of the presence of terrorists groups in the immigrant’s country. The initiative is pretty straight forward in its
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Starbucks Strategic Initiative FIN/370 Starbuck Strategic Initiative Starbucks is a fast growing coffee distributor around the globe. Starbucks is challenged to manage its business with strategic initiatives. This paper will discuss the relationship between strategic and financial planning efforts of the Seattle-based barista and initiatives outlined in the latest annual report. Also‚ how these initiatives affect the organization’s financial planning and what risks are associated
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On November 17th‚ 2004 Kmart and Sears publicly announced the impending merger of the two struggling companies to become Sears Holding Corporation. Kmart‚ for 11.5 billion dollars would be the buyer‚ however due to strong brand name recognition and history‚ Sears would be the face of the new conglomerate. At the heart of this merger was Edward Lampert‚ an extremely successful hedge fund manager who had made a name for himself by‚ purchasing companies in the red and making them profitable once again
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gaze of the ever watchful Elf on the Shelf. In “Let’s Bench The Elf on the Shelf: Is the Elf on The Shelf a dangerous parental crutch?” written by Dr. David Kyle Johnson‚ he makes a clear argument for why such a toy should never be exploited on children. Accordingly‚ some of the numerous reasons for why it should be avoided are that it hinders children’s abilities in seeing reality along with injuring their trust of their parents‚ scarring them in the process. In part‚ the Elf on the Shelf is just another
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Being A Smart Shopper Is A Skill The most important thing to me when shopping is not the things I buy‚ but what I get for my money. There are many things to keep in mind as I shop. I have to think of the things I need‚ if I’m shopping wisely and not get caught up in all of the TV ads and if I am within my budget. But with a little focus and discipline‚ I know I can do it. After all‚ I come from a long line of generations before me that have done just that. Most importantly‚ are
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Frequent Shopper Program For Kudler Fine Foods Proposal By Smith Consulting Prepared By Russ Burt For BSA/385 Sunday‚ July 22‚ 2012 Instructor : Joseph Mills For this type of endeavor there are a few items that need to be considered before moving ahead with the project. The first and most important is how the points are going to be earned and tracked. Next is how are the customers going to check the balance of their points‚ and lastly how are they going to redeem those
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