Chapter OBJECTIVES When students finish this chapter they should understand why: • A consumer’s personality influences the way he or she responds to marketing stimuli‚ but efforts to use this information in marketing contexts have met with mixed results. • Consumers’ lifestyles are key to many marketing strategies. • Psychographics go beyond simple demographics in helping marketers understand and reach different consumer segments. • Identifying patterns of consumption
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What is personality? No one is born with a personality but what constitutes a personality is what we are born with for example if you are born with allergies it would make a direct influence on who you are/become as well as environmental factors and situations that you encounter. ( Personal characteristics and behaviours that shape who we are as a person‚ it is these tendencies that allow us to distinguish one individual from another. Unique traits and factors that people possess that are influenced
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Personality -personality is internally based characteristic ways of acting‚ thinking and feeling. -with personality: -consistency of behaviour -individual differences Trait Theories 5 factors of personality: OCEAN Openness to experience: curiosity‚ tend to be more creative and more aware of their feelings Conscientiousness: preference for planned behaviour‚ regulating self-control‚ Need for Achievement Extraversion: positive emotion‚ action-oriented‚
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Personality Overview Dena Couch PSY 405 January 13‚ 2013 Dr. Chalice C. Jenkins Personality Overview This paper will analyze the strengths and limitations of two theories. Those theories are the interpersonal theory of Henry S. Sullivan and the analytical psychological theory of Carl G. Jung. This paper will compare and contrast interpersonal theory and analytical theory in relationship to basic or underlying assumptions‚ deterministic versus free will‚ and awareness of self (conscious
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Culture and Personality National Character (18 century to 1960’s) • National Character Relatively enduring personality characteristics an patterns that are modal among the adult members of the society. • Experimental psychology and psychoanalysis of cultures • National Character remained simplistic stereotypes Quantitative Approach (from 1960 to Present) • Statistical Analysis • Adoption of a Trait perspective in understanding Personalities • Identification of common dimensions of culture.
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widely used personality assessment because it is used as many as two million times a year. Studies have shown that this method has a test-retest validity which means that it was given to the same group of people on two different occasions and the results were the same. Critics have claimed that this particular instrument “lacks convincing validity data”‚ (Wood‚ 2004) while other studies have also found the statistical validity and reliability to be low. In terms of my own personality‚ I would see
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In Motivation and Personality‚ Maslow descried his theory of motivation and the fact that motivation itself centered on a hierarchy of needs. (Crainer‚ 2003) Maslow explained that individual motivations very based on a scale‚ or hierarchy‚ of what one needs/desires at any point in time and that motivation was based strictly on rewards. First a person is motivated by physiological needs such as bread/water. Once these needs are met‚ safety needs emerge‚ then love‚ followed by ego. Ultimately‚ as a
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Personality reflection Melody Jones PSY/250 April 14‚ 2011 Murray Johnson What is a personality? A personality is a reflection of a person identity of a human being but we don’t share the same type of personality. There are so many different type of personality in the world some people have outgoing‚ shy‚ crazy‚ and settle personality. There are some people where there culture and surrounding shape their personality traits. In my culture and surrounding it has help me shape my personality
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1. Locus of Control: Locus of control is a theory in personality psychology referring to the extent to which individuals believe that they can control events that affect them. Understanding of the concept was developed by Julian B. Rotter in 1954‚ and has since become an aspect of personality studies. A person’s "locus" (Latin for "place" or "location") is conceptualised as either internal (the person believes they can control their life) or external (meaning they believe that their decisions and
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difficult enough without us having to worry about the different personalities we encounter each and everyday. Our jobs are a place where we come in contact with many people‚ both co-workers and clients‚ and each of their distinct personalities. If we all had the same personality it would be easy for us to predict what the other person is thinking and feeling‚ but since we don’t we must learn to deal with the many different personalities that we come into contact with each day. I work in a hospital
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