Personality Trait Theory and Consumer Behaviour Ruby Roy Dholakia An empirical study was conducted to test the relevance of personality trait theory in the Indian context. The objective was to define the scope of personality trait theory for research and marketing strategy by overcoming the limitations of past studies. The findings indicated that differences in brand use could be explained by personality theory under certain conditions. Specifically/ the findings showed that brands which occupied
Premium Personality psychology Psychology Trait theory
Leadership is the process of influencing others to willingly direct their efforts towards the attainment of group or org goals. Key elements: influence‚ intention‚ personal responsibility and integrity‚ change‚ shared purpose and followers. Old paradigm: stability‚ control‚ competition‚ uniformity‚ self-centred‚ hero. New paradigm: change and crisis mgmt‚ empowerment‚ collaboration‚ diversity‚ and higher ethical purpose‚ humble. Difference in leadership and mgmt: 5 elements crucial to organisational
Premium Leadership Ethics
Personality traits and Facebook use Rationale of the Study Facebook is quickly becoming one of the most popular tools for social communication. However‚ Facebook is somewhat different from other Social Networking Sites such as twitter‚ tumbler etc. as it demonstrates an offline-to-online trend; that is the majority of Facebook Friends is met offline and then added later. The present research investigated how the Five-Factor Model of personality relates to Facebook use. Despite some expected trends
Premium Big Five personality traits Facebook Trait theory
Suppose you give all candidates applying for a management trainee position a personality test that measures the five dimensions in the five-factor model. Which personality trait would you consider to be the most important for this type of job? Explain your answer The personality trait that I would consider to be the most important for this type of job is openness to experience because when a person is open to learning new things their minds are willing to accept and reject any ideas they feel a
Premium Personality psychology Trait theory Big Five personality traits
Personality Type Okechukwu Ekedebe Liberty University Abstract In this piece I expanded a little on the separate letters of my Meyers-Briggs type which is ISTJ‚ representing introvert‚ sensing‚ thinking‚ and judging. Also‚ I considered empirical examples from my various experiences encountered at workplace and also my experiences in my relationships with people. I looked into my weaknesses as well as my strengths generally and in particular
Premium Personality psychology Myers-Briggs Type Indicator
Traits Approach to Leadership Traits Approach to Leadership The traits theory of leadership focuses on the traits of an individual‚ stating that certain traits are found in leaders and not in those who are not leaders. This theory points out that certain personal characteristics are found in those who lead‚ and not in those who do not. The theory states that an individual must have a certain set of traits in order to be a good leader. (Robbins‚ S. P.‚ & Judge‚ T. A. pg 377) Traits associated
Premium Personality psychology Psychology Leadership
Running head: LEADERSHIP TRAITS 1 Leadership Traits Valerie Fryatt OL 125: Human Relations in Administration Southern New Hampshire University November 25‚ 2012 Professor Margaret Donahue LEADERSHIP TRAITS 2 Abstract In this paper‚ I will describe various leadership traits and styles. I will share my opinion of successful leadership qualities as well as share my own strengths and weaknesses as a leader and my strategies to improve my leadership skills including
Premium Leadership
The evolution of leadership and style of the effective leaders. "A leader is best when people barely know that he exists‚ not so good when people obey and acclaim him‚ worst when they despise him. But of a good leader‚ who talks little‚ when his work is done‚ his aim fulfilled‚ they will all say‚ ’We did this ourselves.’" Lao Tzu‚ Chinese founder of Taoism‚ author (6th Century BC) Leadership is the ability to: -create a vision -present that vision so that others are inspired and motivated
Premium Leadership
FIGURE 7.7 What Can You Learn about Personality? UNDERSTANDING PERSONALITY TYPE Are You ENFJ‚ ISTP‚ or ENTJ‚ and Why Does It Matter? In 1921‚ Swiss psychologist Carl Jung (1875–1961) published his work Psychological Types. In this book‚ Jung suggested that human behavior is not random. He felt that behavior follows patterns and that these patterns are caused by differences in the way people use their minds. In 1942‚ Isabel Briggs-Myers and her mother‚ Katharine Briggs‚ began to put Jung’s theory
Premium Myers-Briggs Type Indicator Carl Jung Personality psychology
Ten-Relationship-Traits-And-Skills-For-Good-Leadership&id=61353 Ten management traits An important aspect of good leadership is the ability to work and relate with others. When creating and building your unique leadership style consistently developing relational skills is a priority. There are ten qualities that characterize successful leadership in the area of relating and communicating with other people. 1. Availability A good leader is available and in touch with people. An important leadership skill
Premium Leadership Skill