UNITED NATIONS RESEARCH INSTITUTE FOR SOCIAL DEVELOPMENT Information Technology‚ Globalization and Social Development Manuel Castells UNRISD Discussion Paper No. 114‚ September 1999 The United Nations Research Institute for Social Development (UNRISD) is an autonomous agency engaging in multidisciplinary research on the social dimensions of contemporary problems affecting development. Its work is guided by the conviction that‚ for effective development policies to be formulated‚ an understanding
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Introduction and background of Report The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just
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production‚ plan and execute marketing activities‚ develop needed documentation‚ train sales and support personnel (internal and external)‚ fill channels‚ and prepare to install and support the product. Below we have given ten different examples of new product entries and the different strategies they have adopted In the example given below the product bournville is using a product differentiation strategy where the differentiating feature is the Dark chocolate and hence it caters to the segment
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Corporate Strategy of Asian Paints 1 Identification of Industry Dynamics 7 1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13 1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15 1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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Personnel Management (PM) and Human Resources Management (HRM) is not new to most of the organization today. In fact‚ PM and HRM commonly confused by most of us. People like Armstrong‚ M even stated that HRM is similar with PM‚ just a change in the name or it is perceived as ‘old wine in a new bottle’. Let’s explore what are the similarities and differences between PM and HRM‚ in order to find out whether the statement quoted by Armstrong is true or agreeable. Besides‚ we are going to look into
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Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency). He originally ranked each of the three dimensions (level of differentiation‚ relative product cost‚ and scope of target market) as either low‚ medium‚ or high‚ and juxtaposed them in a three dimensional matrix. That is‚ the category scheme was displayed as a 3 by 3
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[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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Evolutionary Theory Evolutionary theories are based on the assumption that societies gradually change from simple beginnings into even more complex forms. Early sociologists beginning with Auguste Comte believed that human societies evolve in a unilinear way- that is in one line of development. According to them social change meant progress toward something better. They saw change as positive and beneficial. To them the evolutionary process implied that societies would necessarily reach new and
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Personnel Management Research in Agribusiness Vera Bitsch Department of Agricultural‚ Food‚ and Resource Economics Michigan State University‚ 306 Agriculture Hall‚ East Lansing‚ Michigan‚ 48824 Tel: +517-353-9192‚ Fax: +517-432-1800‚ bitsch@msu.edu Paper presented at the 19th Annual World Forum and Symposium of the International Food and Agribusiness Management Association‚ Budapest‚ Hungary‚ June 20-23‚ 2009 Acknowledgements This study was supported by the USDA Cooperative State Research
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