3614 Professional Selling & Sales Management Product Features & Benefits Deconstruction and Creation of a ‘Silent Seller’ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1. Select any single tangible product OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In this
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Product Life Cycle: Definition: Products come and go. A company’s challenge is to hold on to its customers longer than it holds on to its products. It needs to watch the market life cycle and the customer life cycle more than the product life cycle. Someone at Ford realized this: “If we’re not customer driven‚ our cars won’t be either.” One selects marketing tools that are appropriate to the stage of the product’s life cycle. For example‚ advertising and publicity will produce the biggest payoff
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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What are the advantages and disadvantages of selling cosmetic products through door-to-door selling‚ specialty stores‚ department store counters‚ and supermarkets and hypermarkets? Door-to door selling The advantage of using door-to door selling is the salesperson can make initiative to go around door-to door to persuade customers to buy the cosmetic products instead of waiting the customers to visit your shop. The company is able to save money for setting up a visible shop which usually costs
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like to hear about it? -For sure! 1) Do you carry any laundry detergents currently? -No we do not 2) What is the problem with this sector? Why don’t you sell these products? -We used to have them‚ but there were not enough customers. 3) How did it affect your business? -At these time sales were down by 20% 4) Would you be interested in hearing about a new laundry
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The specter of ISIS and the oppressive Assad regime have ravaged Syria’s cities and forced millions of citizens to flee the country. Now‚ as masses of newly-minted refugees search for a new home‚ our country’s leaders are debating how to respond. The United States has historically been a refuge for the oppressed‚ a haven for Emma Lazarus’s “huddled masses” to turn to in times of trouble. These huddled masses‚ however‚ hail from a land so synonymous with terrorism that it has been dubbed a “factory
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THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INFORMATION TECHNOLOGY PRODUCT IN NIGERIA (A CASE STUDY OF VANGAGE LTD) APPROVAL PAGE This DEDICATION This work is dedicated to my parents for all their love and support. ACKNOWLEDGEMENT I like to acknowledge my supervisor Mr Udo former HOD of the department of Marketing Rivers State Poly technique Bori‚ for taking the pains to guide
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companion. Fortunato offended Montresor bad enough to make him crave revenge. Montresor’s persuasive and cunning way with words helps him lead Fortunato deep into the catacombs‚ where Montresor shackles Fortunato to the wall before sealing in him and his fate. If Montresor wasn’t so thorough in his crime or his revenge as he calls it‚ then it wouldn’t be possible that he was still innocent after fifty years. Being persuasive‚ cunning and thorough in life are extremely good characteristics because you can
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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In persuasive writing‚ a writer takes a position FOR or AGAINST an issue and writes to convince the reader to believe or do something. Persuasive writing is often used in advertisements to get the reader to buy a product. It is also used in essays and other types of writing to get the reader to accept a point of view. In order to convince the reader you need more than opinion; you need facts or examples to back your opinion. So‚ be sure to do the research! Persuasive writing follows a particular
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