Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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1. Lou Zar’s action regarding to sewing a replica of the U.S. flag to cover the backside/seat of his uniform pants was not unconstitutional. There needs to be compelling reason to restrict Lou from wearing that uniform that caused negative emotion. It would be unconstitutional if the government restricted Zar from wearing his uniform without a compelling reason. The government cannot prove that Zar’s intentions were to commit or threaten any act of violence through his speech. It is true that Zar’s
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Essay: The dress. Sometimes people hold symbolic value to their material possessions‚ e.g. a dress. When those possessions are stolen it hurts more‚ and it makes it harder to condemn the thief‚ especially if the thief is someone you know and trust. Such is the case in Julia Darling’s short story “The Dress” where the main character Rachel gets her dress stolen by her own sister‚ Flora. This story deals with things like lying‚ betrayal‚ loyalty and family. It explains the process from when something
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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Laurent Bailey ACC 501 Module 1 Case May 9‚ 2015 Mr. Dixit To: Serious Reader Company From: Laurent Bailey‚ Sr. Accountant Date: May 4‚ 2015 Subject: Quarterly Review Serious Reader Company‚ I’ve attached our completed income statement to this email‚ but I also wanted to quickly discuss the outcome your results. Overall Result Over the past year you have sold 4300 books‚ which look great on the surface. However you have experienced a severe profit loss. From the
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IFRS Illustrative financial statements October 2012 kpmg.com/ifrs 1 Contents What’s new 2 About this publication 3 Independent auditors’ report on consolidated financial statements 5 Consolidated financial statements 7 Consolidated statement of financial position 9 Consolidated statement of comprehensive income – single-statement approach 13 Consolidated statement of changes in equity 17 Consolidated statement of cash flows 21 Notes to
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A Wedding Dress Literary Essay In the passage‚ “A Wedding Dress” by Morley Callaghan‚ the character Sam Hilton‚ shows commitment and compassion towards his soon to be wife‚ Lena Schwartz although her detestable actions. Sam‚ an honest and devoted man was to meet up with his wife and marry her without any question. Lena’s poor nature to steal a dress ultimately showed Sam’s admirable character. Sam’s actions throughout the passage shows that his attributes are highly respectable‚ but causes
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Afghan Dress~ Karolin Wang 12.14.12 Per. 6 Afghan clothing for men and women in general head coverings Men and women ● traditional male clothing usually includes a salwar kameez (dress)‚ lungee (turban)‚ karakul‚ pakol‚ topi‚ kufi (hats)‚ and a chapan (coat). ● ● ● another kind of men’s clothing is call Perahan Tunban with a gold or silver stitched embroidery waistcoat‚ and the foot wear called Paizar ● women wear long colorful dress with round skirt. ● Turbans are commonly worn all over
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Subject: Claim to cancel the legitimacy of gambling My presentation was on the bad roles of gambling to the American society. The objective was to convince the audience to claim the cancelation the legitimacy of gambling given its consequences such as the loss of health and money. My topic was appropriate for my classmates. My approach started with little connection between the financial crisis and gambling and how people could not pay their obligations to banks. In my presentation‚ I tried
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