Kathryn Rodgers Take-Home Essay‚ Test 1 October 20‚ 2014 The Bull Lyre and The People of Ur The Bull Lyre was discovered in Iraq in 1929 by the archeologist‚ Sir Leonard Woolley. In 1926 Leonard Woolley had been elected by the Pennsylvanian and British museums of Archeology and Anthropology to lead an excavation that would examine the surrounding area of the mysterious ziggurat of Ur. Along with his team of excavators‚ Woolley was the first to unearth the “Royal Cemetery” of Ur‚ a mass grave
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was a brilliant author who wrote with a dark interest. His poems and short stories have been intriguing readers for many years‚ and still continue to open new perspectives to writing. “The Tell-Tale Heart”‚ “The Fall of the House of Usher”‚ and “The Pit and the Pendulum” are only three of his numerous works. Within these three stories there are deeper meanings that can be brought about through historical criticism and eco-criticism. “The Tell-Tale Heart” holds a story that is based off of one term
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First Battle of Bull Run Location: Fairfax County and Prince William County Date: July 21‚ 1861 Principal Commanders: Brig. Gen. Irvin McDowell [US]; Brig. Gen. Joseph E. Johnston and Brig. Gen. P.G.T. Beauregard [CS] Estimated Casualties: 4‚700 total (US 2‚950; CS 1‚750) Description: This was the first major land battle of the armies in Virginia. On July 16‚ 1861‚ the untried Union army under Brig. Gen. Irvin McDowell marched from Washington against the Confederate army‚ which was drawn up
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RED BULL: THE HYPE & THE BRAND A case study of the world’s most successful energy drink It may be ranked consistently among the worst in taste tests‚ and is rumoured to be a health risk‚ but Red Bull’s dominance over the energy drink market actually depends on such rumours. This company only manufactures and markets one product – and has become very good at it‚ being at the forefront of popular culture without being too outlandish. How did a traditional recipe from Thailand take over the world
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HOW RED BULL CREATED THE “COOL” FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur‚ Dietrich Mateschitz then in partnership
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Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students‚ drivers‚ clubbers‚ business
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RED BULL CASE STUDY Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink‚ catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage‚ but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives
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After reading the story and watching the movie of “The Pit and the Pendulum” by Edgar Allen Poe‚ it was easy to spot the many similarities and differences between the two. The story was written by Edgar Allen Poe but the movie was written but someone else even though it was based on Poe’s story. The movie focuses on giving more information about the characters than Poe’s story. Similarities with the movie and the story were that both portrayed a dark mood. Both portrayed a sense of suspense
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Red Bull is a privately owned company‚ producing and distributing the Red Bull energy drink to more than 165 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8‚900 people throughout the world‚ its corporate headquarters are located in Fuschi am See‚ Austria. (N/A‚ 2012). This report focuses specifically on the
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Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment‚ I will be looking at the marketing of a consumer product or service. Therefore‚ my chosen product is ‘Red bull’‚ which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to become
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