Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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For several years‚ people have attributed rising fast-food consumption as the major factor causing rapid increases of obesity in America. According to the article Fast Food: Is it the Enemy by Registered Dietitian Sarah Muntel (2012)‚ “Since 1970‚ the amount of fast food restaurants in business doubled‚ which equates to about 300‚000 establishments in the United States. Coincidentally‚ 33.8 percent of the U.S. population is affected by obesity and 19 percent of children and adolescents are also affected”
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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Abortion Persuasive Speech It is not a mother’s right to choose but a child’s right to life. At three months the child inside of you is alive and living with a heartbeat. Why should it be okay to kill that innocent child? Should it be okay of us to kill others? Pope John Paul the II once stated that a nation that kills its own young is a nation without hope. Abortion is wrong. It is an inhumane use of birth control and it should be illegal in all states. An abortion is a very dangerous
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Pogatchnik September 5th 2014 Fast Food Nation Review The author want the readers think about the fast food business. He wants to inform the readers about the things they are eating‚ and he wants to tell the public about the terrible work conditions that many employees have to go through for one to be able to eat a hamburger. He is exposing the secrets of the fast food nation. Eric Schlosser wants us to think about what we are eating‚ and how it gets to us. Fast Food Nation is a way for the American
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Consumption of Fast Food Fifty million people in the U.S. are dependent on fast food. Why do so many people eat fast food? It is because it is tempting. The increasing consumption of fast food is a popular trend today for many reasons. First‚ buying fast food is fast and convenient. Second‚ fast food tastes delicious. Last‚ fast food is extremely inexpensive. It qualifies as a trend because the fast food industry gets bigger and bigger every day; therefore‚ more people eat the food daily. People
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In my point of view‚ the first and foremost benefit fast food brings to customers is time and speed saving. Modern society with piles of work pushes people to be busy at any time‚ especially businessmen and officials. Even students are also up to ears with exercises and examination. Fast food‚ therefore‚ becomes a popular choice of many people. By coming to restaurants‚ which sell fastfood‚ the customers are quickly served; they can save a lot of time to do other things instead of cooking at
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Fast food Fast food or traditional food? This is a new brand debate between people all around the world specially between older and younger members of families. My mother is a medical doctor and she always prevented me from eating fast food and junky food. In my opinion‚ although fast foods bring some advantages to our nowadays lives‚ they have many disadvantages such as containing a lot of bad lipids and high calories and consist of some refrigerated and synthetic materials. First of all‚ fast
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Fast food is the term linking to the food is prepared and served quickly. It is a fact that there is a rapid rise in the number of Mc Donal ‚ KFC ‚ Bugger King....restaurants over the world as a oblivious evidence for the hot trend of ready-food in fast-paced and sedentary life. However‚ like everything‚ it has its own pros and cons. The most demonstrable advantage of fast food is saving time. In today’ modern life ‚ people feel comfortable and convernient when they order a pizza or bugger after
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personal ventures. The Fast Food Industry is a perfect example as it can range from small private owned restaurants to large franchises bringing in millions of dollars per day. These restaurants offer a vast variety of foods for the indulgence of their customers with options as far as the eye can see. However‚ the success of this industry does not come without a price. Because of the severity of the health risks including destructive eating patterns associated with fast food consumption‚ owners should
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