flying between Waterford and Gatwick Airport[5] with the aim of breaking the duopoly on London-Republic of Ireland flights at that time‚ held by British Airways and Aer Lingus.[6] Embraer EMB 110 Bandeirante in 1988 In 1986‚ the company added a second route – flying Dublin–Luton International Airport in direct competition with the Aer Lingus / British Airways duopoly for the first time. Under partial EU deregulation‚ airlines could begin new international intra-EU services‚ as long as at least one
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Ryanair Case Analysis 1. Porter’s Five Forces Analysis Substitute: In this industry‚ there are high substitution power because if one airline decides to raise prices then customers are going to switch to a cheaper airline company. The majority of passengers are price sensitive and have the option of taking other forms of transportation such as the rail or ferry. Customers are willing to travel longer if they can pay for a cheaper fare. The round fare for ferry and rail is 55
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ARTICLE IN PRESS Journal of Air Transport Management 11 (2005) 259–272 www.elsevier.com/locate/jairtraman Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair‚ Aer Lingus‚ Air Asia and Malaysia Airlines John F. O’Connell George Williams Air Transport Group‚ College of Aeronautics‚ Cranfield University‚ Bedfordshire‚ MK43 OAL‚ UK Abstract Direct competition between full service airlines and no-frills carriers is intensifying across
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Case study on low cost airlines (RYANAIR) Preliminary questions: 1. What are your first impressions regarding Ryanair? 2. How would you characterize its marketing strategy? Ryanair (ISEQ: RYA‚ LSE: RYA‚ NASDAQ: RYAAY) is an Irish low cost airline‚ with headquarters at Dublin Airport and its largest operational bases at Dublin Airport and London Stansted Airport. Ryanair operates 182 aircraft on 729 routes across Europe and North Africa from its 31 bases.[1] The airline has been characterised
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Ireland and London. In 1986‚ Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus‚ the two dominant airline carriers on that route‚ by offering fares at lower prices. With two routes in operation‚ Ryanair carried 82‚000 passengers in its first full year of operation. By 1993 Ryanair has carried over 1 million passengers. In 1995 Ryanair overtook Aer Lingus and British Airways to become the biggest international scheduled route carrier in Europe. The Organization
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strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair ’s approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer Lingus bid?..............................................6 Q5. Evaluate the strategic leadership of Michael O ’Leary..................................................7 Conclusion.........................................................................
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“Discuss the relationship between EU competition policy and consumer interests with particular reference to the economic assessment of markets.” In this academic essay I will investigate various sectors both private and public that have been affected by of EU competition policies that focus on the consumer interests while considering the market. I will outline one case the was taken to Irish courts to enforce the competition authorities’ policies and one that was dealt with by the EU. “Competition
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British Airways 1 Organisation Context (British Airways: 2009 – 2011) BA’s CEO‚ Willie Walsh‚ was appointed in October 2005. Before joining BA‚ Willie Wash guided Irish carrier‚ Aer Lingus‚ through the turbulence in the airline industry after the September 11‚ 2001 attacks. He successfully reinvented Aer Lingus as a profitable no-frills airline‚ while other established European flag carriers did not do as well. Walsh slashed costs by 30% and shed more than a third of staff and was quoted saying
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[pic] Financial Management Submitting to : Dr. Ashlee Brown Word Count : 4300 Date : 23/03/2008 Student Name : Rajib Hasan Student no : 05093031 Course : BAAF‚ Year 3 Email : 05093931@dbs.ie Industry analysis- The airline industry Few invention of science has change the way people live and experience the world they are living and airplane is one of them. The oldest airline company of the world is KLM‚ a subsidiary
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Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe‚ modelled after the successful US carrier‚ Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it‚ since air
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