A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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to get paid as much as possible. Also‚ stakeholders can be health care professionals‚ especially nutritionists‚ as their analysis of fast food effect can influence public perceptions‚ therefore affecting sales. I will examine how McDonald’s has responded to or anticipated future events that have impacted its market and stakeholders using the PEST analysis as a tool. The analysis consists of situational and uncontrollable Political‚ Economic‚ Social and Technological forces within the macro environment
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within the company. Quality scouts were also introduced‚ this gave members of the public the chance to voice there own opinions and compile a report on different McDonalds procedures. Example – a member of the public “Kym Norman” was concerned about the living conditions‚ diet and general well being of the animals. Kym was given the opportunity to visit a farm (McDonald’s supplier) in County Durham‚ Kym posted his report and findings on the “make up your own mind website and was pleasantly surprised
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essentially to work behind the scenes maintaining covert control of the DomToms‚ their former colonies. Suspicions abound that they were heavily involved in the recent coup in Madagascar‚ as only the latest example. But they are pretty ham-handed about it all‚ and what would in a more congenial climate be a source of international support from the DomToms ends up being grudging acquiescence. Domestically‚ France grumbles and strikes a lot‚ but has it pretty good. They have essentially 100% literacy
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government warning and set regulations by the EU on the on the amount of waste products to be let at by companies and at certain times. Extraction cost As we all know the UK oil and gas industry is in serious Decline and has a foreseeable life span of about 40yrs.In the words of Tony Hayward‚ C.E.O. BP group “we are not running out of oil‚ it’s just going to get harder and Harder to get it out of the ground therefore; loads more expensive”. When Extraction cost is high‚ supply cost gets higher and that
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Background E-commerce is transactions conducted via electronic means such as the internet‚ email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result‚ people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line‚ with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce‚ direct and indirect
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PEST Analysis for GAP Politics Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment. It has been noted that when products are traded‚ regulations and policies are present. With these regulations and policies‚ company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process of
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Trust: The Deepwater Horizon oil spill gave BP a bad reputation. BP had many commitments that they needed to uphold in the Gulf area and fulfilling these commitments was part of BP’s strategic corporate social responsibility. BP had to stop worrying about profits and do something to benefit society‚ and this time the company needed to help fix the coast. The efforts to help the Gulf Coast did not only include cleaning miles of shorelines‚ but BP also supported research that would help understand the
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions There are few types of market in marketing‚ one of the market is Oligopoly Competition. Oligopoly competition is a market form in which a market or industry is dominated by a small number of sellers. MODENAS good example of Oligopolistic Competition. Its market consist of a few sellers who are highly sensitive to other’s pricing and marketing strategies. According to the theory‚ the decisions of one firm therefore influence and are
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be incomplete without mentioning the people who have made it possible. So it’s with the gratitude that I acknowledge the help‚ which crowned my efforts with success. I owe my gratitude to Mr. Mohd.Azad khan‚ Assistant sales manager at Sharekhan limited‚ DTC- 240‚ IInd floor‚ DLF city court‚ DLF Phase I for providing an opportunity to the project in their organization. A work is never a work of an individual. We owe a sense of gratitude to the intelligence and co-operation of those people who
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