Part One City Explorer is an advertising agency and a publisher for a free magazine named “City Explorer”. The management of City Explorer had divided into different department‚ which are admin department‚ design department‚ sales department‚ distribution department and the apps division department (Joanne‚ 2017). It can be seen that‚ it’s an agency which have appropriate arrangement. City Explorer is the advertising agency that are very famous in Negeri Sembilan‚ Malacca‚ and certain part of Klang
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Each section must be completed before you start the next section. After you have completed the entire workbook‚ you will be ready to develop an international business plan to export your product. Once the business plan is completed‚ an in-depth analysis of your readiness to export can be completed. PPRODUCTS/SERVICES STEP 1: Select the most exportable products to be offered internationally. To identify products with export potential for distribution internationally‚ you need to consider products
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MINI USA: Finding a New Advertising Agency PURPOSE This recommends MINI USA to find the characteristics of a new advertising agency in order to a marketing success. BACKGROUND After 5 years working with SRR Mini have to find a new agency as SRR have take the account of a competing German automobile manufacturer. Mini is included in the BMW Group‚ but the have their own division for the Mini an all the models thet produce‚ as Mini communications have been totally different that BMW have done
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China has an average growth rate of 10% per year‚ which indicates that it is the fastest growing major economy. In this context‚ we are going to analyze the political‚ economical‚ socio-cultural and technological issues of Amazon‚ which is called PEST analysis. It’s a simple business measurement tool but important and widely used that helps understanding the market growth. Political point of view Amazon arrived in China in 2004. Implementing itself in China was not a simple task to do. Even if the
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values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis 14 Economic Analysis 16 Social Analysis 18 Technological Analysis 20 Competitor Analysis 21 Major Competitors 21 Market share of Competitors 22 Competitors Goals 23 Competitors Strategies 23 Internal Environment analysis considering the Value chain 24 Major departments & functions in Telenor 24 Departmental functions in Value
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Country Profile and PESTEL Analysis Political Factors Romania is an independent parliamentary republic with judicial‚ executive and legislative branches of government. the president serves as Romania’s chief of state. the prime minister serves as the head of the government and is appointed by the president with the consent of the parliament. the capital city is Bucharest. in accordance to risk assessment‚ Romania has low political risk. after the falling of communist regime‚ Romania has
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SWOT Analysis of the Nigerian Business Environment SWOT Analysis of the Nigerian Business Environment Customer Inserts His/her Name University Name SWOT Analysis of the Nigerian Business Environment 1 Contents Business Environment of Nigeria ……………………………………………………...4 SWOT Analysis ………………………………………………………………………..5 Conclusion ……………………………………………………………………………16 References ……………………………………………………………………………17 SWOT Analysis of the Nigerian Business Environment 2 SWOT Analysis of Nigerian Business
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There are two main situational analysis techniques that are used within the industry to do this‚ SWOT and PEEST. Mintzberg and Waters (1985) wrote about the importance of an error free strategy formulation allowing for the most efficient path to be taken when achieving the chosen objective. With the use of a multitude of academic sources and my own notes I shall reveal the importance of this in relation to British Airways’ decision-making process. SWOT analysis The acronym SWOT highlights the
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has a strong heritage behind it. It also is one of the oldest national brands in the market but still it does not have enough market shares or strong brand awareness in the market. Some of their key problems are: • Poor television and print advertising • Not been able to communicate their offering and uniqueness • Brand recall is low as compared to other brands in this market • Nothing exciting happening around the brand • Distribution
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Country Risk Analysis The Netherlands Table of Contents 1. Introduction 3 1.1 Background 3 1.2 General Facts 3 2. Political Risk Factors 4 2.1 Political Structure Analysis 4 2.2 Key Internal Political Risks 5 2.3 Key External Political Risks 6 3. Economic Risk Factors 7 3.1 The Real Sector 7 3.2 The Public Sector 8 3.3 The Monetary Sector 8 3.4 The External Sector 9 3.5 The Labour Market 10 3.6 Economic Risk Assessment 11 4. Social
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