The main role of an advertising agency is to promote and advertise any businesses products or services on offer for a company or an organisation. The advertising agency would be paid for their services by the company they are advertising for. The reason why businesses might advertise there products through an advertising agency is because it can save them a lot of time which may be needed to concentrate on other business ideas. Advertising is a wider range of communication used as a form of promotion;
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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IN 1841‚ started the first advertising agency as a space broker in a newspaper.. He acted as a simple agent‚ selling space for his client in Newspaper on a commission basis. He made no effort to help the advertiser to prepare copy‚ design and layout‚ and provide the many specialized services now performed by a modern agency. Since then-‚ the nature of the agency has changed considerably‚ but the method of compensation is in the form of a fixed percentage of advertising bills. It was only by the
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PEST Analysis for Newspaper Industry Using the PEST analysis to assess the macro environment of the newspaper industryshows that the technology and recession are two of the major factors that have beenaffecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of masscommunication. The Internet has had a major impact on the external environment of thenewspaper industry and has been gradually substituting
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National Statistics Office‚ Advertising industry ranked second with 17.6 percent after Architectural and Engineering activities and related Technical Consultancy with 25.3 percent; and Management Consultancy activities‚ ranked third with 16.4 percent. The size of the advertising market is difficult to assess‚ and estimates by analysts vary to some degree. This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing
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get the best advertising from your agency by Nancy Salz. Agency & Client Commitments A personal contract for collaborators The six agency commitments: What you should expect from your agency. 1. Commitment to the success of your business. The best agency people are 100 percent committed to the same goal you are: success in the marketplace. Their commitment is evidenced by their time‚ enthusiasm‚ work‚ and knowledge that if you succeed‚ they succeed. [The best agency account person]
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Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses
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M2 Advantages Developing Campaigns An advertising agency will work with the business to develop a campaign. This can involve everything from coming up with a promotional theme‚ determining the proper media to use‚ creating the ads‚ and even negotiating the prices for purchasing the advertising with the various media. This can be extremely beneficial to the business owner who has little or no advertising knowledge or has only used one type of media. Creative Expertise While business owners
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The PEST or PESTLE Analysis templates PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. |PEST/ PESTLE Analysis
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Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example‚ slogans and layouts) and (2) Complete plan for media (such as radio‚ TV‚ newspaper‚ billboards‚ internet). Additional services included aid in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organized in a traditional manner
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