MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped
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COUNTRY ANALYSIS - VIETNAM Political Examining the political situation of Vietnam is complex since country itself represent a colorful political history (Sterling‚ 2006). According to Thompson G (2009)‚ the policies of the current government operate under the name of communist‚ however‚ country’s government has a very positive attitude towards welcoming foreign direct investment (FDI) and developing Trade relations which are the opposite of the whole Communist systems. Vietnam government launched
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PEST Analysis On Iran Telecommunication Industry Mona Yoosefi Siavash Farahbakhsh Seyedeh Sara Mohammadi Omid Maghazei Fariba Tavakoli Parisa Bakhtiari May 2012 Professor A.Rangone (787193) (786283) (787582) (786142) (787217) (787226) Business Strategy GDP(Purchasing Power Parity) (Billion$) GDP Current Prices ($ Billion) 1000 500 450 900 400 800 350 700 300 600 250 500 200 400 150 300 100 200 50 100 0
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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With the expansion of McDonald’s into many international markets‚ the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British
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Competitor Analysis of Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong‚ offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern
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Does good order at sea prevail in the Asia Pacific region? Introduction The Asia Pacific geographically contains considerably complicate areas comprising long coastline and the largest archipelago area of the world. The Pacific Ocean occupies approximately 50 percent of the ocean surface . The diversity of races‚ religions believes and historical backgrounds significantly influence difficulties and cooperation among the countries. Its security circumstances have been multiplied by the current
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United Arab Emirates a. Introduction Dubai‚ the most well-known state in the UAE‚ became a major hub for trade since 1985 with the establishment of the first and biggest free-zone area in the Middle East - Jebel Ali. Since then‚ it developed as an international business center and a modern tourist destination. Over the past ten years‚ since 1996‚ when Dubai Airport Free Zone was established and the first Dubai Shopping Festival launched‚ the city has positioned itself as the „City of Gold‟ and
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