Home Depot A. Executive Summary * Introduction * The Home Depot Story - First Stage (1979-2000) * The Home Depot Story – Second Stage (2000 – 2006) * Problem Identification * Case Questions Introduction * Home Depot was founded in 1978 in Atlanta‚ Georgia by Bernie Marcus and Arthur Blank. * Both of them worked at Home Improvement Company in California and were fire by this company. * So instead of looking for a new job they decide to start up their own business
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The Home Depot: Leadership in Crisis Management Introduction Established in 1979‚ The Home Depot has proved to be a leading retail company founded upon providing excellent products at competitive prices sold from knowledgeable sales representatives. Through this concept‚ The Home Depot has dominated both professional and do-it-yourself sales across the world. In 1992‚ The Home Depot was faced with a new challenge. Hurricane Andrew struck with vengeance and devastated 75‚000 homes across
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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| Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 | | Table of Contents I. Executive Summary (Assignment 8.2) For most people‚ their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers‚ neighbors‚ friends‚ and/or family members if they wanted the perfect tool to the job themselves or to find the right
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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PEST ANALYSIS PESTLE stands for “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental” and is used for business and strategic planning‚ marketing planning‚ organizational change‚ business and product development and research reports. By understanding these external environments‚ organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political‚ Economic‚ Social and Technical factors that a firm needs to
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Supply chain has never been Home Depot’s key strategic priorities in the past. Instead‚ the Atlanta-based home improvement’s management had always been focusing on expanding its stores. At the time‚ the company’s emphasis on expansion was appropriate considering the history of massive growth. What originally helped Home Depot’s growth was a decentralized business model where stores were populated with highly knowledgeable sales persons with backgrounds in various building trades. Regional and store-level
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