1. Introduction Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely‚ Oral Care‚ Personal Care‚ and Home Care‚ its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its company. Colgate-Palmolive now has a global presence with millions of customers. Some of its more known brands include Colgate in the oral care‚ Palmolive in the personal line‚ and Ajax and Softsoap in the home
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Pest Analysis on Pfizer Pfizer Incorporated (NYSE: PFE) is a pharmaceutical company‚ ranking number one in sales in the world. The company is based in New York City‚ with its research headquarters in Groton‚ Connecticut. It produces Lipitor (atorvastatin‚ used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole)‚ the antibiotic Zithromax (azithromycin)‚ Viagra (sildenafil) for erectile dysfunction‚ and the
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HUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management‚ Monash University‚ Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management‚ Monash University‚ Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision‚ the objectives and the strategic framework of e-Government in Singapore. Rapidity‚ Reliability‚ Efficiency‚ Cost-effectiveness‚ Customer-orientation and Accessibility
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Mexico PEST Analysis Executive Summary Mexico has resulted in recent years as one of the most promising emerging economics nevertheless the downturn occurred in 2009 under the influence of the crisis in the United States. In 2010 the economy has restarted its growth trend‚ which according to the forecast will bring the Country among the elites of world economy. This short paper explains the fundamental factors determining Mexico economic growth using the PEST Analysis Framework. In particular
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Follow the steps of entering international markets‚ analyze the target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and
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1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped their partnership with Hawley and
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Rationale of the Study We all know that nowadays people loves to try eating new style of foods. Wraps is one of the new snacks that the Carolinian Entrepreneur Students are selling. Everyday there are students who loves to drop by in their food stall just to eat. As we were observing these students who purchase‚ they always have their satisfaction faces while eating the food. And so‚ it shows that the students of the University really liked the product. This is the reason why we chose Wraps
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is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps‚ detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857‚ his soon took over. In 1837‚ Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive
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will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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References: : http://jamesesz.wordpress.com/2009/10/28/marketing-assignment-a-marketing-plan-for-hsbc-7ps/ http://www.managementparadise.com/forums/principles-management-p-o-m/208719-pest-analysis-hsbc.html http://www.scribd.com/doc/18020786/Hsbc-Project-Report
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