Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
Premium Tesco Inflation Pakistan
———————————— PRESS RELEASE ——————————— Paris‚ September 30th‚ 2009 Danone and Wahaha Group reach an amicable settlement Danone and Wahaha Group are pleased to announce that they have reached an amicable settlement today‚ subject to the approval of the Chinese Authorities. The settlement has been the outcome of renewed efforts of both parties to put a final end to their dispute through productive negotiations that have taken place in a spirit of mutual respect and with the support of both the
Premium Nutrition Han Chinese China
BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
Premium Brazil Investment Macroeconomics
Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
Premium Mobile phone Telecommunication Mobile network operator
How Danone adapted his products? The chairman of the board of Shanghai Danone Biscuits Foods Company Limited‚ Mr Peng Qin‚ said‚ “We do not change the consumer‚ we adapt.” So Danone has adapted his products to local tastes. The most important for Chinese consumers is that the products are good for health. For example‚ they made the cookie Prince with more iron. The Chinese government announced 3 or 4 years ago that the population suffered from a lack of calcium and vitamins and encouraged
Premium China Tang Dynasty Culture of China
view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
Premium Mobile phone
Political – The political risks are the same in any emerging market and all have to be considered by the possible new organisation. Russia has a reputation for organised crime and corruption which has long been an issue for any investors. There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering
Premium Russia Soviet Union Olympic Games
Open Government Strengths Weaknesses Opportunities Threats Politics Transparency Everyone’s opinion counts and has the potential to be heard Weakens national security ? Does too many cooks spoil the broth? Who ensures integrity and quality of data? Increased legitimacy and trust by more collaboration & participation from citizens Citizen takeover Too many opinions‚ not enough action (gridlock) Economics Reduced costs by citizenssourcing (Maybe increase
Premium Economics Political science Law
Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
Premium Inflation Marketing Unemployment
Introduction: I was asked to prepare a PEST (political‚ economical‚ sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political‚ economical‚ sociological and technological factors and will then draw conclusions based on my
Premium Film Movie theater Leisure