will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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References: : http://jamesesz.wordpress.com/2009/10/28/marketing-assignment-a-marketing-plan-for-hsbc-7ps/ http://www.managementparadise.com/forums/principles-management-p-o-m/208719-pest-analysis-hsbc.html http://www.scribd.com/doc/18020786/Hsbc-Project-Report
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Structure of Lesson Business Environment • • • • What does the business environment comprise? Use of PEST analysis Influences and drivers for change Glocalization Title of Slides Learning Outcomes At the end of this lesson‚ you should: Understand the nature of the business environment which includes ; • What does the business environment comprise? • Use of PEST analysis • Influences and drivers of change • Glocalization Title of Slides OPENING QUESTION WHERE DOES
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PEST - Brazil Political and Legal Forces in Brazil As the country is handling a program for economic growth‚ investors can access the support of the government in both financial and advising aspects. One potential barrier for the Australian energy producer is the presence of state-level federations. These are association of industrial companies that cooperates to achieve operational success and also to lobby effectively to the government. MERCOSUL is supportive to direct investments in the country
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PEST analysis Political Government of Malaysia had set rules and several regulation to obtain halal license‚ under Shariah law. It is necessary to have that license in order to attract malay customer. In addition‚ the license which is used to govern the operation of business is set up in order to protect the buyers and the sellers. Economy Economics in Malaysia is expected to grow from 2011 to 2014 according to the Economist Intelligence Unit. The real gross domestic product is expected to reach
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PEST Analysis of Proton Political If we are going to check on the high selling prices of the national cars of Malaysia because of high production costs and lack of vendor efficiency‚ there is a big possibility that the local market will be ruled by imported cars. As a result‚ there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market‚ because people will tend to trade their cars for cheaper and imported brands (Frost & Sullivan 2002). On
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been called by the Board of Directors and Management‚ to look for a suitable country in these new emerging market countries for them to locate the factory. You are required to present a report as well as to carry out a presentation based on a PEST Analysis. You need to convince the Directors of the organisation about the suitability and the merits of the country you have chosen. Your goal is for your consultancy to be engaged by the organisation for further development work in this project.
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PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political‚ economical‚ social‚ technological) assesses a market‚ including competitors‚ from the standpoint of a particular proposition or a business. criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change
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Bata Manufacturing in China 8 1. Human Resources 8 2. Modern Economic Strategy 9 3. Existing Customer Interest 9 4. New Customers Sources 9 5. Market Size 10 6. Operational Costs 10 A. Labor 10 B. Raw Materials and Supplies 10 C. Equipment 10 PEST Analysis 11 Political Environment 11 Economic Environment 13 Social Environment 15 Technology Environment 17 Conclusion 20 Reference 21 Bata The name Bata became known in then Malaya when the first store opened in the Capitol Building‚ Singapore in 1930
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SWOT Analysis: Strength Highest hotel in the world (The Ritz-Carlton‚ Hong Kong) -> ICC(Located 102 floors to 118 floors) (The 118th floors of the OZONE bar is the world’s highest bar) Major training operations in its Ritz-Carlton learning institute Environmental responsibility initiatives deliver an unparalleled guest experience while protecting our natural resources. Led by property-based Ritz-Carlton Environmental Action Conservation Teams (REACT). Reducing energy and water usage‚ offering
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