PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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wanted to do my major in this subject. One of my favourite class at school was Chemistry. Having scored 96% in Chemistry and Physics motivated me to take up Petroleum Engineering .The appreciation from my mentors and teachers encouraged me and endowed me with other leadership roles and responsibilities towards my school. My interest in petroleum engineering is inherent from my achievements and participation at state level Green and Science Olympiad‚ All India Environment awareness programmes and receiving
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1: There are five business segments of the Walt Disney Company) 3. External analysis: Basically‚ there are three terms for analyzing the external environment: macro-environment‚ industry and competitive analysis (‘PEST Analysis’‚ 2004). In this essay‚ a specific method PESTEL analysis will be mainly applied to elaborate the external environment of the Walt Disney Company. 3.1 PESTEL Analysis: Table 2： PESTEL Analysis: Political Tax benefits for the animation industry Tourism policy Facilities
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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juices‚ energy juice‚ juice smoothies or selling bottled juices wholesale. Step 2 Write a business plan that includes details about your niche; three-year operating expenses; three-year profit projections; marketing and public relations strategies; analysis of competing businesses; information about potential vendors and selling venues. Step 3 Create juice recipes for your business‚ including flavors that aren’t commonly found in grocery stores. A varied menu will give customers an incentive to patronize
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Australia pest 1. Political and legal system Analysis Australia is democracy like many countries around the world. There is no violent political problem in Australia that can affect to the global or local business. Politic in Australia in the past few years still not quite stable because of the falling popularity of Labor leader‚ Mr. Kevin Rudd as Prime Minister and turn into the hands of Ms. Julia Gillard but the confidence in the eyes of global and also in Australia still be strong to having
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BP ’s Management Crisis The Frontline report‚ “The Spill”‚ which focused on British Petroleum ’s problematic management culture and its catastrophic effects‚ aired on October 26‚ 2010. Around then‚ the oil giant BP had suffered a crisis with its latest off-shore oil rig‚ the Deepwater Horizon. However‚ this was just the latest in accidents concerning its oil operations. In the years before the Deepwater Horizon accident‚ BP had also suffered major accidents in its oil production fields in Texas
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TO: VEFA TARHAN‚ SPECIAL TOPICS IN FINANCE FROM: MAHMUT MACIT‚ AHMET ARDA ATIK‚ CAN KORKMAZ DATE: NOVEMBER 4‚ 2014 CASE: PIONEER PETROLEUM CORPORATION Overview of the Company Pioneer Petroleum Corporation established in 1924 and operating in oil refining‚ pipeline transportation‚ and industrial chemical fields. Company uses weighted-average cost of capital (WACC) as a discount rate to discount future cash flows that generate from possible projects. According to net present values of these possible
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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downstream sector encompasses the refining‚ storage‚ distribution and marketing of petroleum products: • Refining Process: Crude oil is processed and refined into more useful products; • Storage: The products from the refining process are stored at depots via pipeline‚ land (trucks & rail) and sea (barge/vessel). These storage facilities are also called tank farms or terminals • Distribution and Marketing: Petroleum products are distributed from storage locations to the end-user directly or through
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