Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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The first part of this assignment based around the case study of Carrefour in Russia is to analyse the macro environment in Russia at the time of the case. Opportunities and challenges associated with that environment will also be considered. The best way to understand the macro environment in Russia is to carry out a PEST analysis. PEST stands for the political‚ economic‚ social and technological environments. This type of analysis can be considered an external appraisal of the business. The aim
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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RESPONSIBILITY FOR UNIT CHOICE Students are advised that‚ while the course advisers will endeavour to give every possible assistance and advice concerning unit choice‚ the onus is on students to ensure that units selected meet degree regulations and requirements. This is not the faculty’s responsibility and the faculty takes no responsibility for error in unit selection. For more details on responsibilities‚ students must refer to the education policy and become familiar with the section on responsibilities
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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MANAGER A product manager‚ in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design‚ the factors defining said product and handles all analysis of the market conditions and. MARKETING MANAGER A marketing manager handles all aspects involved with the marketing techniques of the product‚ defines the market served‚ analyses the competitive market‚ sets product prices‚ promotes and advertises
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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PEST Analysis PEST analysis of polish market with a particular focus on the polish construction industry has been conducted in order to investigate the important factors that are influencing the industry in this country and having an impact on the companies operating or planning to operate in Poland in the construction sector. This analysis has been conducted in order to help assess how attractive the construction industry in Poland is and what factors can help it to develop or stop the development
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