Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
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branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s‚ the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance‚ Jewellery is valued as an important savings and investment vehicle in India. Even in present times‚ Jewellery remains
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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
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Profile of the Industry Overview The textile manufacturing sector includes companies engaged in various textile products such as yarn‚ thread‚ twine‚ and knit fabrics‚ textile dying‚ coating‚ and waterproofing. Finished textile products include apparel‚ leather‚ curtains and drapes‚ canvas sheeting‚ and other fabric items. Pakistan exports are high dependent on the textile industry. Pakistan has become one of the leading cotton producing country. Size‚ concentration‚ structure Pakistan is
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Political: In the next few years‚ China is saying that they are going to be investing billions of dollars into Hybrid technology. Honda is a automobile company who is well known for developing ad researching hybrid technology. They have been on the forefront of this new technology and for this reason they will be a top choice for this new hybrid technology. They will need to show the Chinese government that their technology is worth investing in. If they manage to do this‚ they will be bale to
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market. Upon graduating Knight wrote a paper that proposed quality running shoes could be manufactured in Japan. But his letters to manufacturers in Japan and Asia have gone unanswered. In January 1964 Knight and Bowerman having invested in the business by $ 500‚ ordered 300 pairs of running shoes from a Japanese company Onitsuka Co. The first retail Nike location was opened in 1966‚ in Santa Monica‚ California. Nike officially became a hit and went public in 1978. Nowdays Nike’s main headquarters
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PEST Analysis of Indian Market for the Apparel Industry 1. Political Factors: The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000‚ the GOI unveiled its National Textile Policy (NTP) 2000‚ aimed at enhancing the competitiveness of the textile
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