Introduction Ryanair is headquartered in Dublin‚ Ireland and operates a low-fare‚ no-frill scheduled passenger airline. Ryanair serves short-haul‚ point-to-point routes between Ireland‚ the United Kingdom‚ and continental Europe‚ making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985‚ Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500
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Stocks have given the highest yield over the past seventy years. The real challenge is to find a stock that is both profitable and safe‚ which I do using fundamental analysis. My long term strategy looks at ways to measure the safety of companies. In a world with dozens of startups erupting every day‚ the company must have a large market cap to ensure dominance over the industry. In addition‚ the company should have a modest P/E ratio‚ one of at least less than the average P/E ratio in the sector
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Introduction The aim of this report is to understand the consumer’s behaviour and consumer’s perception on IKEA home office furniture and market strategies in terms of brand awareness‚ design‚ price and service. As the consultants of IKEA Company we found from the secondary research that the number of self employed people at home increasing steadily and most of them work at home (Mintel report 2006). The market trend is that people working at home‚ with technological advances and more businesses
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Pestel analysis : Banking sectorPresentation Transcript * 1. PESTEL ANALYSIS- BANKING SECTOR ABHINAV SAINI AKANKSHYA BISHWAL BIPIN KUMAR GAURAV SHARMA PANKIT MAHENDRU RISHIKA MAHESHWARI * 2. The banking system remains‚ as always‚ the most dominant segment of thefinancial sector. Indian banks continue to build on their strengths under theregulators watchful eye and hence‚ have emerged stronger. The banking sector in India has made significant progress in the last five years –the growth is
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cameras and imaging technology. In particular‚ their lineup of DSLR cameras is recognized as one of the best in the world for digital photography. Yet‚ as in any technology-based industry‚ Nikon has its challenges to deal with. The following PESTEL analysis is an outline of the factors that impact these challenges. Political Japan’s political environment is very stable and has been for a long time. The country had encountered some hard times during the 1990’s but nothing to seriously affect the operational
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2010 Submitted To: Dr Melodena Stephens Balakrishnan Assistant Professor‚ Faculty of Business and Management‚ University of Wollongong in Dubai Table of Contents 1. Background 3 1.1. Introduction and Objective 3 1.2. Situational Analysis 3 1.3. Constraints and Assumption. 5 1.4. Product Need and Value. 7 2. Segmentation‚ Target & Positioning 8 2.1. Segmentation and Target 8 2.2. Positioning Map 9 3. Marketing Mix 10 3.1. Product strategy 10 3.2
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Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4‚500 stores. (Junheng 2012) However‚ KFC China is facing a serious of challenges about perceived negatives of fast food‚ the changing nature of Chinese consumer and the rising competitions. It needs to localise their offerings and
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COUNTRY ANALYSIS - VIETNAM Political Examining the political situation of Vietnam is complex since country itself represent a colorful political history (Sterling‚ 2006). According to Thompson G (2009)‚ the policies of the current government operate under the name of communist‚ however‚ country’s government has a very positive attitude towards welcoming foreign direct investment (FDI) and developing Trade relations which are the opposite of the whole Communist systems. Vietnam government launched
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an example to explain a) Demographic Segmentation b) Geographic Segmentation c) Psychographic Segmentation d) None of the above 7. Which of the following are steps to identify market segments? a) Survey b) Analysis c) Profiling d) All the above 8. When a firm sees its competitors as all companies selling similar products and fighting for the same consumer. Name the competition a) Brand Competition b) Generic Competition c) Industry
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