Question 2 Please apply the PEST analysis to the Wal-Marts case study. "The secret of successful retailing is to give your customers what they want. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly‚ knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992) Wal-Mart is the
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employs a team of 1500 people and will carry over 13 million scheduled passengers in the current year (2002). In 1986‚ Ryanair broke the high fare cartel‚ which was then operated by the two state airlines Aer Lingus and British Airways in the Dublin-London route. The first four years Ryanair was carrying 600‚000 passengers annually‚ but had managed to lose 20million pounds. Under a new management team‚ headed up by Michael O¡¦Leary‚ a major overhaul of the airline was undertaken in 1990/91. With
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SWOT & PEST analysis Strengths • UK’s largest full service scheduled airline – this makes it a popular company with customers which brings in more business which will then bring in more money for the company. • Caribbean routes are new and selling well – as they are selling well‚ the sales will be up on the flights which will bring in more money and more popularity with the customers which will then mean more and more people will use the company rather than their rivals which will then bring in
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Synopsis of the Work Madame Bovary opens with Charles Bovary‚ who is dull and boring. He barely becomes a second-rate country doctor when his mother sets him up to marry a widow. After she dies‚ he is lonely and poor. This is when he meets Emma who is a daughter of one of his patients. When they get married‚ Emma is unsatisfied with the marriage and it’s not how she imagined it to be. She becomes depressed and ill and when she finds out she is pregnant‚ Charles moves out of the village in hopes
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LONDON - WILLIAM BLAKE The poem that I have selected to comment on is “LONDON’’ by William Blake. London is a poem by William Blake published in Songs of Experience in 1794. It is one of the few poems in Songs of Experience which does not have a corresponding poem in Songs of Innocence.. This work is dedicated to the analysis of the poem and the importance of the poem in Blake’s life. PERSONAL ANALYSIS OF THE
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be difficult for Morrisons to catch up. Apart from that‚ strong competition from heavy discounters as Lidl and Aldi wins over Morrisons’ customers by causing fall of its market share. PEST Analysis In order to see macro-environment of supermarket industry of UK‚ PEST analysis is presented below. PEST analysis discusses about external factors that effect on industry and its players. It is essential to know cause-and-effect of political‚ economic‚ social‚ and technological factors since choice
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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Introduction The aim of this report is to understand the consumer’s behaviour and consumer’s perception on IKEA home office furniture and market strategies in terms of brand awareness‚ design‚ price and service. As the consultants of IKEA Company we found from the secondary research that the number of self employed people at home increasing steadily and most of them work at home (Mintel report 2006). The market trend is that people working at home‚ with technological advances and more businesses
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MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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while in Romania we keep the left. To see how carefully they are‚ at all crosses we saw written “Look left” or “Look right” which prevented us to have an accident because of our habit. After one day when we saw‚ as much as we can‚ how the life in London is we go for the first three hours of the course attended there. For the teacher‚ named Dolores Ditner was an absolutely pleasure to open us his door of his house after we received her in Romania to teach us the first part of the course months ago
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