Political- Relates to changes in government influence and can have huge significance for companies. Changes in the priorities for public spending or the UK ’s relationships with other countries can open or close major markets. Political changes are closely tied up with legal changes. Laws are continually being updated in a wide range of areas‚ e.g. consumer protection legislation‚ environmental legislation‚ health & safety and employment law‚ etc. Employees should be notified of all legislation
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COMPANY BACKGROUND Etihad Airways is the national airline of the United Arab Emirates‚ with its base and hub being in the nation’s capital city‚ Abu Dhabi. Established in 2003 by Royal (Emiri) Decree‚ Etihad Airways is owned and supported by the Government of Abu Dhabi. The Skytrax 5 – star certified airline ranks among one of the top airlines both regionally and globally‚ in just a short period of time. It is one of the five primary divisions that the esteemed Etihad Aviation Group (EAG) is comprised
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Political: In the next few years‚ China is saying that they are going to be investing billions of dollars into Hybrid technology. Honda is a automobile company who is well known for developing ad researching hybrid technology. They have been on the forefront of this new technology and for this reason they will be a top choice for this new hybrid technology. They will need to show the Chinese government that their technology is worth investing in. If they manage to do this‚ they will be bale to
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Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise‚ a service‚ a company or even a person‚ positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that
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Section 1 PEST Analysis Section 1.1 Social Environment Things outside and around business are business environment‚ and social environment is “the aggregate of social and cultural institutions‚ forms‚ patterns‚ and processes that influence the life of an individual or community. (Pathak‚ 2014)” To put it in other words‚ social environment is related to people‚ and it includes demographic and cultural. Social environment has large influence on business‚ and the details are as follow. Firstly‚ using
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(McDonald‚ 2007). Over the time‚ it had grown to one of the largest food service company and holds a strong position in the market. The company is built out of five major activities; Operation‚ Development‚ Finance‚ Marketing‚ Human Resource (Bized‚ 2006). Using the PEST and SWOT analysis‚ this report attempts to observe the structure inside McDonald Corporation and its adaptability level to the external environment. Some possible future strategies were also mentioned within‚ consisting what sort of
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1.0 Executive Summary McDonald’s marketing plan is designed to complement the business plan‚ but is also a way for company officers to get a handle on the external and internal factors that will influence the company’s success in the Myanmar market. This is the first entry for Myanmar market. McDonalds follows different Political and Legal factors such as environmental certification‚ Tax regulation‚ etc. with latest Technology for preparing its products. They have continued to build on their
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KIA value of Kia’s technology‚ design and innovative approach to brand management PEST MODEL Political: * Give incentive to buy American cars in NA and tariffs on imported cars. * Possible regulation on the number of cares exported or allowed to be * Government related contracts. | Economical: * imported cars face tariffs * Gas prices increasing continuously * Recession hit globally affecting the profit margins. * Due to recession people were looking to buy cheaper cars which
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Bibliography: Sources of theories: Kotler Philip & Keller Kevin Lane‚ 2006‚ MArketing Management 12th edition‚ New Jersey
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SWOT Analysis SWOT analysis is for shareholder and top management to look at a company strengths‚ weaknesses‚ opportunities and threats. It is use of scientific method to get the information for thorough perspective on a company. It helps the top management to make organization plan and strategy for future development. Strength The strength of our company is diversified brand portfolio. We produce various category of product with different brand name to clearly classify the specific function of
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