INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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Topic 5: The role and influence of mass media Since the development of technology‚ mass media becomes an important part of modern society. It influences all areas; therefore‚ it is raising a question among people about what are the role and influence of mass media. The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers‚ magazines‚ television‚ radio‚ and more recently‚ the Internet
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Mass media as an agent of Socializations According to the reading‚ “Socialization and Culture” from the book “Interdisciplinary English” by Loretta F. Kasper‚ Socialization is the process in which a child learns how to behave in life and participate in a group in society. Socialization has four basic/main agents: family‚ school‚ peers and the mass media. Each one of these agents plays a role in our lives. However‚ in my opinion‚ the most important agent of socialization for the development of the
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assignment has been completed by myself‚ as where referenced. [pic] - Environmental analysis - Consumer characteristics Executive Summary For the analysis of bringing Tayto into Japan I used A PEST Analysis. PEST Analysis Political Analysis Role of the Government Japan is a democratic country with a constitutional monarchy and parliamentary style government. The Emperor of Japan‚ Akihito‚ is
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Chapter 7 The Mass Media and the Political Agenda Multiple-Choice Questions 1) High-tech politics refers to A) a politics in which the behavior of citizens and policymakers is shaped by technology. B) a proposal for direct democracy through the use of telephone voting. C) a futuristic society in which politics is controlled by computers‚ freeing people for more honorable pursuits. D) the use of cable television to broadcast the workings of the government. E) the ability of government to
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Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only
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University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | By the turn of the 20th century‚ other types of media were gaining public attention on this scale. Silent movies became increasingly popular during the early 20th century. Although entertainments‚ such as the dramatic narratives‚ dominated the silent screen
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Positive and Negative Outcomes of Mass Media I have already established the fact that mass media is a significant aspect of the American culture and has an immense effect in many areas that define the ‘American’ way of life. I have also established the fact that the mass media has a tremendous impact on the lifestyles of the American people. Those who are a part of the mass media industry understand that ethics are a monumental part of their job(s) and that everything that is published may please
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Mass media is one the most proficient ways to advertise new or improved products. Catchy jingles‚ bold font‚ and abstract pictures are amongst the various ways to grasp the audience’s attention. These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling. The key factor is the product may not even be physically seen within the advertisement. For instance‚ a commercial will not show the actual product until the very end when the company
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