An investigation into new approach of mobile marketing to male fashion industry – an empirical study of male fashion industry in UK Tzu-Yin Hsu (Valerie Hsu) Design Innovation Studio‚ Faculty of Art and Design‚ De Montfort University‚ Leicester‚ UK Abstract The purpose of this project was to enhance the exposure of fashion trends to a male target group through the optimizations of the medium of mobile phones. By using mobile phones as a means of marketing communication‚ fashion information
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Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry (RURAL) 20 7. References
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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CHAPTER I INRODUCTION INTRODUCTION Indian telecommunication Industry is one of the fastest growing telecom markets in the world. India is set to surpass US to become the second largest wireless network in the world with a subscriber base of over 300 million by April‚ according to the Telecom Regulatory Authority of India (Trai). The month of April 2008 will see India’ wireless subscriber base that currently stands at 250.93 million surpassing that of the US to
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Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
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Social factors-the growth of mobile phones has reached a level where most people are expected to own one. Both the sizes and prices of mobile phones have become more affordable. Hence‚ in Thailand‚ people of all status from daily-earning laborers upwards can afford a mobile phone. Daily-earning workers are replacing the use of normal lines with prepaid mobile phones‚ since they are able to control their expenses more effectively. For Thai consumers‚ mobile phones serve as both a necessity and a luxury
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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STRATEGIC GROUP THEORY: REVIEW‚ EXAMINATION AND APPLICATION IN THE UK PHARMACEUTICAL INDUSTRY by Graham Leask & David Parker Graham Leask‚ Aston Business School‚ Aston University‚ Birmingham B4 7ET‚ UK and David Parker‚ Cranfield School of Management‚ Cranfield University‚ Bedfordshire MK43 0AL‚ UK ACKNOWLEDGMENT The authors would like to acknowledge the valuable assistance of IMS Health in the preparation of this manuscript‚ in particular the assistance of Alan Johnson‚ and the helpful
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Mobile Phones: Why have they got everyone talking? How many times have you picked up your phone today? Did you know making a call for an hour each day doubles your chances of developing a brain tumour? Controversy surrounds mobile phones and their benefits and problems. Now it seems you can hardly walk down a street without seeing someone with their mobile glued to their ear‚ so why exactly have these popular gadgets got everyone talking? Firstly‚ we will look at the main reason
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