PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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Royal Massacre of Nepal: One of the Greatest Mystery Nepal‚ also known as the country of Himalayas‚ was a constitutional monarchy few years ago. In that interval of few years‚ Nepalese people faced the most shocking event in the history of Nepal. In June 2001‚the crown prince murdered his own family and killed himself in the end. News channels started to fluorish the news all over the world with the name of Royal massacre. After the news come around to the Nepalese society‚ there were tears
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1: There are five business segments of the Walt Disney Company) 3. External analysis: Basically‚ there are three terms for analyzing the external environment: macro-environment‚ industry and competitive analysis (‘PEST Analysis’‚ 2004). In this essay‚ a specific method PESTEL analysis will be mainly applied to elaborate the external environment of the Walt Disney Company. 3.1 PESTEL Analysis: Table 2： PESTEL Analysis: Political Tax benefits for the animation industry Tourism policy Facilities
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Corporate Governance Issues in Nepali private companies This is why private equity investors are very skeptical while investing in frontier market like Nepal...... This article has spot-on identified issues related to corporate hygiene................ "The first gaping imbalance in the emerging markets private equity equation was the accuracy timeliness‚ and transparency of financial and operating information provided to investors‚ and the willingness of managers to subject themselves to some
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Dashain Festival of Nepal INTRODUCTION Dashain is the biggest festival in Nepal. Dashain is celebrated by Nepalese people with great excitement. It is normally in the month of October but sometimes in late September. This festival is the longest and the most important of all festivals in Nepal. It falls in the best time of the year when fruits‚ vegetables and other foods are in plenty. And‚ all animals are well fed and healthy. It is said that Dashain is a celebration of the victory of the gods
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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juices‚ energy juice‚ juice smoothies or selling bottled juices wholesale. Step 2 Write a business plan that includes details about your niche; three-year operating expenses; three-year profit projections; marketing and public relations strategies; analysis of competing businesses; information about potential vendors and selling venues. Step 3 Create juice recipes for your business‚ including flavors that aren’t commonly found in grocery stores. A varied menu will give customers an incentive to patronize
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PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social
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Australia pest 1. Political and legal system Analysis Australia is democracy like many countries around the world. There is no violent political problem in Australia that can affect to the global or local business. Politic in Australia in the past few years still not quite stable because of the falling popularity of Labor leader‚ Mr. Kevin Rudd as Prime Minister and turn into the hands of Ms. Julia Gillard but the confidence in the eyes of global and also in Australia still be strong to having
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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