Introducing the ESSENTIAL hair product series into the market To: Mr. David Lau From: Mimien Shuk Chong Poon 101463816 Smiley Suet Man Lee 100088596 of Class: 21909F-3B Date: 27 April 2012 Hong Kong Institute of Vocational Education (Tuen Mun) 1. Executive summary To survive in a highly competitive market‚ a new product must adopt effective strategies to get a foothold in the market. Facing those strong and mature competitors like Pantene and Rejoice‚ Essential has to put
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facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences and meeting * Third segment (C): business ceremonies‚ gala and all events Segmentation Product | A | B | C | All profesionals | | | | Small and medium sized entreprise | | | | Large companies | | | | Multinationals | | | | Value proposition Slogan "All business facilities at affordable price" Positioning statement
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|Anti-corruption(PPG prohibits bribery and |Affect the purchasing power of potential |taxation specific to | |processes |corruption in all of its business dealings |customers. |product/services | |government policies |in every country) PPG’s Gifts Policy and | |seasonality issues | |government term and change |Meals‚ Entertainment and Travel Policy
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New-product development process Idea generation Nowadays watch is an essential part of human. It performs a social status or lifestyle of user. There are many technique and technology to add to the watch. For example make the watch like a purse‚ the LED that sticks to the watch as if flashlight‚ the watch can tell the user positioning‚ the watch can be a walky talky‚ the watch can be a telephone‚ the watch can be the camera‚ the watch can update the correct time by itself‚ the watch that use the
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focusing on how they would increase the amount of dairy production for the yogurt producers. ECONOMIC: #2 issue - How to support dairy farms and farmers Farmers (in America) are requesting for the fixing of milk marketing orders and "end-product" pricing. There are 4 classes of milk: Class I (fluid milk)‚ Class II (yogurt)‚ Class III (cheese)‚ Class IV (butter/powder). If the push is to turn milk into yogurt‚ cheese or butter‚ dairy farmers don’t get paid as much. They are also encouriging
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PRODUCT OR BRAND MANAGER A product manager‚ in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design‚ the factors defining said product and handles all analysis of the market conditions and. MARKETING MANAGER A marketing manager handles all aspects involved with the marketing techniques of the product‚ defines the market served‚ analyses the competitive market‚ sets product prices
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Many people prefer freshly squeezed juice or juice bottled without added colouring‚ flavours and preservatives‚ over juices made of unhealthy and artificial ingredients. Because such products are not always readily available in supermarkets‚ some consumers make their own juice or patronize fresh juice businesses. There are many ways to run a fresh juice business‚ and it can be a very profitable and rewarding venture. To ensure your juice business is successful‚ you can do many things. Step 1
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problems arise in identifying the system of new product success measures. The point is not in the deficiency of individual measures‚ but in imprecise definition of the subject of measures as well as in inadequacy of result interpretation. Isolated measures that are not integrated in the system of performance measures of enterprise as a whole‚ distort the picture of efficiency and effectiveness of enterprise. This is especially related to the new product success evaluation. Attempting to overcome the
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PRODUCT & BRAND MANAGEMENT – DAHI [ASSIGNMENT] SUBMITTED BY: VARDHAMAN P08082 PRODUCT & BRAND POSITIONING FOR DAHI SWOT analysis of the Dairy Industry STRENGTHS Demand ProfileMarginsProduct Mix Flexibility | WEAKNESSPerishabilityLack of control over yieldsLogisticsDistribution | OPPORTUNITYValue AdditionExport Potential | THREATS Unorganised Sector | Major Competitors Amul and Nestle are Major competitors with presence in both North and South markets Regional Competitors
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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