environment and have an impact on the fuction of the whole organization. Therefore PEST analysis is a useful tool for understanding the ’big picture’ of the environment in which Home Retail Group operates‚ and the opportunities and threats that lie with it. By doing this and looking at the outcome‚ we can take advantage of the oppurtunities and minimize the threats. Since the company is offering every type of product from garden tools to electronics which depend on the needs and demands of their customers
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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PRODUCT LAUNCH – SHOWER GEL SHOWER GEL is a Good Product according to my opinion‚ it can be launched in global markets. The total size of Premium Soap market in India is around 1196 crore per annum. India population is around 130 crores Per capita sales is Rs.9.20ps Every year the shaving gel market is increasing by 20% to 30% growth PRODUCT LAUNCH:PREMIUM SOAPS – SHOWER GEL: Soap makers are upping the ante on their premium brands‚ following a significant jump in demand across urban
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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PEST Analysis of Indian Market for the Apparel Industry 1. Political Factors: The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000‚ the GOI unveiled its National Textile Policy (NTP) 2000‚ aimed at enhancing the competitiveness of the textile
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Dakota Office Products Background • Regional distributor of office supplies to institutions sand commercial businesses • Comprehensive product line • Excellent reputation • Several distribution centers Process • Old: • After customer orders received‚ orders were accumulated within the warehouses and prepared for shipment • Used commercial truckers to deliver • New Option: • “Desk Top Deliveries” • Delivered products directly to locations • Small fleet of trucks • 2% upcharge on products Pricing
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Dhara Rami ACCT 442 Dr. Szendi Date: November 2‚ 2014 Towson University Dakota Office Products Case Analysis Dakota Office Products Case Analysis Introduction Dakota Office Products (DOP) is a reseller and supplier of office products. DOP is a regional entity. It has institutional and commercial businesses as clients. DOP has a good loyalty and customer confidence from its client. In order to increase profitability‚ DOP started “Desk top” delivery for its loyal customers. In this service
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Strategic Management Module Handbook Instructor: Adil Tahir Paracha Faculty of Business Administration Department of Management INTRODUCTION This course will introduce students To develop a framework of analysis to enable students to identify central issues and problem in complex‚ comprehensive case; To suggest alternative course of action; and present well supported recommendations for future action To develop conceptual skills so that students are able to integrate
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Questions: Dakota Office Products 1. Why was Dakota’s existing pricing system inadequate for its current operating environment? Dakota’s existing pricing system was inadequate for its current operating environment because the pricing was based on traditional allocation of overheads. The result of which were that the actual costs incurred for fulfilling the orders of customers were not ascertained. There were two effects of this method. First‚ the overall prices of all the products increased. Second
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Retail Scenario in India : Touching Meteoric Scales As the corporates the Piramals‚ the Tatas‚ the Rahejas‚ ITC‚ S.Kumar’s‚ RPG Enterprises‚ and mega retailers- Crosswords‚ Shopper’s Stop‚ and Pantaloons race to revolutionize the retailing sector‚ retail as an industry in India is coming alive. Retail sales in India amounted to about Rs.7400 billion in 2002‚ expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003‚ retail sales are also
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