(Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade retrieval if required
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the consumer trough retail shops‚ but retail today should be viewed as being rather broader. Theories of retail change summarize forms of retail change‚ that involve three theories of retail change to explain‚ 1) natural selection in retailing‚ which is best adjust to their environment‚ are most likely to survive. The major environmental factors affecting retailing are‚ a) Retail changes in the consumer character‚ which is like population changes. b) Retail changes in technology
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www.thetimes100.co.uk Use of PEST analysis at UNISON Introduction UNISON is Britain and Europe ’s biggest public sector trade union‚ representing more than 1.3 million members working in public services. CURRICULUM TOPICS • Political factors • Economic factors • Social factors • Technological factors Local government The NHS GLOSSARY Trade union: an organisation that represents the mutual interests of employees across a range of issues. Voluntary sector: the part of the economy which
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1.1 Introduction A distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers‚ retailers‚ distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer‚ and an indirect channel enables the customer to purchase the items from wholesaler or retailer.
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Automobile Industry PEST Analysis 1. Political Factors A) Environment Concerns: Leading to the quest for eco-friendly cars‚ people would prone to buy hybrid or even pure electric cars in the future. B) Government Regulations: Limitation on high emission car purchase‚ and the restrictive passage of autos in downtown area‚ as well as the limitation on license plate (number plate) in huge cosmopolitans. C) Some pioneering states in the US have started to set the rules to govern robotized
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BASIM KC REGISTRATION NO: B11120638 GUIDED BY: PROF. RANGANATHAN ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION I BASIM
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and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC‚ and hat services and products that KFC provide. History of KFC KFC‚ Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally renowned
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the economic conditions of an economy. Any development in the economic conditions such as distribution of income‚ rise in the standard of living and purchasing power of the public‚ demand and supply etc. Hugely influence the airline industry. PESTL analysis is a useful tool for understanding market growth or decline‚ business position‚ potential and directions for operations (Kotler‚ 1998). PESTL Analysis of British Airways: A) POLITICAL * Deregulation as the size of the market increases
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INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices followed by the company‚ the working style of the retail outlets that stocked
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