Strength 1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. 6.Good reputation in the market Weakness 1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and
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TOURISM INDUSTRY IN MALAYSIA : THE EXPERIENCE AND THECHALLENGERobiah Hj. Suratman Department of Land Administration and DevelopmentFaculty Geoinformation and Real EstateUniversity Technology of Malaysia‚ Skudai Johor MALAYSIA. Introduction Tourism has become one of the world¶s largest and fastest growing industries. Thetourism industry is globally a rapid growing industry and contributes to the economicenhancement as well as generates employment opportunities‚ apart from contributes to thedevelopment
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Classification of tourism: Winter tourism: Definition : holidays in ski resorts and snow – related activities Famous winter holiday spots in India: - Shimla : a wonderful winter holiday resort - Manali - Jammu and Kashmir (Gulmarg ‚ Pahalgam) - Sikkim - Tawang (Arunachal Pradesh) -Major ski resorts are located mostly in the various European countries (e.g. Andorra‚ Austria‚ Bulgaria‚ Bosnia-Herzegovina‚ Czech Republic‚ France‚ Germany‚ Iceland‚ Italy‚ Norway‚ Poland‚ Serbia‚ Sweden
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The PEST or PESTLE Analysis templates PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. |PEST/ PESTLE Analysis
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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Online Travel Industry Internet travel bookings have been very prosperous these past couple of years. During the first three months of 2005‚ Internet travel bookings grew about 20 percent in the United States from the year earlier. Companies like Expedia‚ Travelocity‚ and Orbitz are putting more emphasis on selling to corporations and expanding in foreign markets. Travel has become one of the Web’s most developed categories. According to comScore‚ "online leisure travel bookings reached about
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one of the World’s most famous magazines on tourism ranked India among the top 10th tourist destinations in the world. Tourism is the third highest net earner of foreign exchange for the countryand also one of the sectors that employs the largest number of manpower. The growth in tourism industry has been about 230% since 1990 to 2000. It is estimated that the tourism industry could contribute about US $1.8 billion to the GDP by 2020. Indian tourism is one of the most diverse products on the global
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Background 2. Literature Review of Sustainable Tourism At the 1992 Earth Summit in Rio de Janeiro‚ Agenda 211 was adopted by 182 countries and sets out a comprehensive blueprint of actions to be taken globally‚ nationally and locally by organisations of the United Nations (UN)‚ governments‚ and major groups in every area to bring about sustainable development. Stakeholders of the travel and tourism industry including world organisations‚ governments and industries started to include sustainable development
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PEST Analysis for Newspaper Industry Using the PEST analysis to assess the macro environment of the newspaper industryshows that the technology and recession are two of the major factors that have beenaffecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of masscommunication. The Internet has had a major impact on the external environment of thenewspaper industry and has been gradually substituting
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Overview of Singapore’s Tourism Sector · According to the Singapore Tourism Board‚ Singapore posted an estimated S$13.8 billion in tourism receipts from January to December 2007‚ representing an 11.3% increase over January to December 2006. This had exceeded the target of S$13.6 billion for 2007‚ and set a new record for tourism receipts. · In 2007‚ Singapore welcomed 10.3 million visitors‚ registering a growth of 5.4% over 2006 (9.7 million visitors). This is the highest annual visitor arrivals
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