P (political) E (economical) S (social) T (technological) ANALYSIS -is used to identify the external forces affecting an organization. * Political Factors * The basic understanding is when the government implement’s laws and or regulations which affect the way a business operate. * Is used to identify the external forces affecting an organization. It can create advantages and opportunities for organizations. Conversely they can place obligations and duties on organizations
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(What Happens in Vegas Stays in Vegas) Las Vegas SWOT Analysis By Jennifer Bourdeau Marketing 370‚ section 04 September 18‚ 2007 STRENGTHS The largest strength Las Vegas tourism has is its brand recognition of its famous phrase‚ "What happens in Vegas‚ stays in Vegas". Other phrases such as "Your Vegas is showing" are in the works. Vegas also has an enormous bank of existing visitors- over 38.9 million a year. These visitors produce a city wide average occupancy of about 90%‚ the largest in
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The Tourism industry is an important industry in Hong Kong. Inbound and outbound tourism is the major income of Hong Kong. According to the result from the Tourism Commission‚ in 2011‚ Hong Kong received a record-high of 42 million visitors from around the world‚ a remarkable increase of 16.4% over 2010. It is also the first time that the number of arrivals surpassed the 40 million mark. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled
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Introduction – There is very important role of Information Media Communications in developing Tourism Policy and Cross Cultural Communication for Peace‚ Security for Sustainable Tourism industry. Increasingly‚ ICTs play a critical role for the competitiveness of tourism organizations and destinations. ICTs are becoming a key determinant of organizational competitiveness. This strategy involves the planned communication component of programmes designed to change the attitudes and behavior of specific
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Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia. Subject terms: travel agency‚ customer
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INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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time off Severity of the disease. 4. High non-medical costs. criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples lifestyle trends demographics consumer attitudes and opinions
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P1 Domestic Tourism Is when you usually take a short holiday/short break in your own country. So for someone living in the UK‚ it means they will travel anywhere in the UK. So for example a tourist living in the UK might visit go to Madame Tussauds‚ BlackPool Tower‚ North Pier‚ Blackpool Zoo and more. Outbound tourism is when a tourist living in the UK visits another country. So like if a tourist was living in the UK‚ they might travel to France‚ and visit The Eiffel Tower‚ Disney Land‚ Futuroscope
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SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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SRI LANKA A DESTINATION FOR TRAVEL AND TOURISM 1.1Tourist arrivals through the years Over the years Sri Lanka has been a tourist attraction. The tourism industry in Sri Lanka has gone through an up and down road mostly due to the instability of the country. The graph below shows these fluctuations. Source: Annual Statistical Report of Sri Lanka Tourism-2007 & Sri Lanka Tourism Development Authority. The above graph shows how much Sri Lanka’s tourism industry has declined considering that
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