Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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This export planning report will outline The Pentland Furniture Company’s strategy for exporting its products to New Zealand and introducing it to the New Zealand market. The New Zealand market was chosen after initial research was carried out in several countries of interest. As a result of identifying New Zealand and Queenstown as an area of ‘need’‚ it was decided that Queenstown should be the target market. The Pentland Furniture Company’s strategy is to maintain market share and sales
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Relocating the American Dream The America of the 1960s as Portrayed by the New Journalists Norman Mailer‚ Hunter S. Thompson‚ and Tom Wolfe Master ’s Thesis Department of English University of Helsinki Supervisor: Bo Pettersson Date: 25.3.2009 Meri Laitinen 1. INTRODUCTION .............................................................................................................3 1.1 Aims and methods ..............................................................
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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Interview Questions: Furniture Businesses: What is the Company’s complete name? How many years has the business been in existence? What are the products offered by the business? What is the range of prices of each of the products catered? Where was the initial capital required for the establishment of the business acquired? Where does the business acquire money needed in its maintenance? If from bank loans‚ what are the preferred banks of the business? CFIP: How many furniture businesses in Pampanga
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professionals) typically make furniture purchase decisions. In this case‚ it mentions 4 stages which include need recognition‚ search process‚ pre-purchase evaluation‚ and purchase. Need recognition occurs when consumers really need more furniture commonly. Actually‚ many situations will cause their needs. For instance‚ replacing their furniture‚ having more money‚ get ting married and so on. After they decide to buy new furniture‚ if the need of new furniture is not very urgent‚ they intend
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