Sustainability in the Hospitality Industry and What the Future Holds In the 1970’s‚ most hoteliers weren’t concerned with environmental conservation or social enhancement programs. The catalyst for change in these attitudes began with a major energy crisis in the United States during the 1970’s which drove up energy prices and limited the spending capabilities of consumers and business owners alike. Due in large part to the limited supply of energy‚ the hotel industry began employing programs and techniques
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In general‚ the hotel industry in Malaysia experienced an encouraging growth rate in 1994. The industry recorded a significant growth of 64 percent in tourism receipts‚ from RM5.1 billion generated in 1993 to RM8.3 billion in 1994. Malaysia will be hosting the Commonwealth Games in 1998. In addition‚ the new Kuala Lumpur International Airport in Sepang when completed‚ will cater for 25 million passengers per year and help establish Malaysia as a major centre for international air travel in the region
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PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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MARKET STUDY Market Study of Hotel and Resort Sector in Malaysia Malaysia’s hospitality industry is experiencing healthy growth in hotel openings and hospitality-related services through the steady flow of business travelers‚ tourists and popularity as a MICE (Meeting‚ Incentives‚ Conventions‚ Exhibitions) venue. Malaysia’s advantage in this sector lies in good value in terms of costs compared to the rest of the region‚ its diversity of natural attractions such as beaches and mountains as well as
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PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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INTRODUCTION This chapter identifies the main external influences on the UK market for private security and fire protection‚ using the four headings of a PEST analysis: political‚ economic‚ social and technological. Where such influences have more than one dimension‚ they are considered under the heading that is considered to be the most relevant. POLITICAL FACTORS The Terrorist Threat Precautions against terrorist attacks have been stepped up since the events of 11th September 2001‚ and
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Title: International hotels are entering Indian market:... national and international hotela are being developed in india..India is ranked fifth among the world’s tourist hot spots‚ growing at 8.8% annually‚ according to the World Travel and Tourism Council report‚ with a huge inbound and outbound potential from the country‚” says Chanin Donavanik‚ Chief Executive Officer of Dusit International. Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked
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INTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a “bonafied” traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history‚ but not as we know today‚ way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for
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in the Hotel Industry The Indian Hotels Company The Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces‚ recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Jamsetji N Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay‚ in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 59 hotels at 40 locations
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