Where are we now? The starting point Where do we want to be? The goal How are we going to get there? The strategy Fast track external analysis * Gather information from your customer files‚ your competitor‚ public sources‚ market research etc * Think about events in the world at large and how they have affected‚ do affect and could affect your business * Analyze your customer base‚ understand your market and think about how it could be expanded * Identify and analyze your existing
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International Business Contexts Section A Introduction This report will consist of a contextual analysis of the Indian competitiveness and investment attractiveness of the Indian soft drink industry. The author will use Porter’s National Diamond as a framework to conduct the industry analysis of the Indian soft drink industry and will draw clear conclusions and recommendations of entering into the Indian market. Market Overview Throughout 2010‚ the Indian soft drinks market generated total
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Social Cultural Responsible buyers Responsible buyers or people concerned with ecological impacts of oil on the environment could switch to alternative sources like bio fuel. Consumerism The consumption pattern of the people is key here‚ today they may decide to substitute oil for gas and tomorrow vice versa. The protection or promotion of the interest of the consumer is a somewhat hard as they are unstable. Social mobility An example of this is Leisure Time‚ people tend to move around more
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technological advances and more businesses try to find more flexible working practices. For this reasons the demand for home office furniture has increased. Therefore‚ this research is trying to give some of marketing strategies of home office furniture business for IKEA Company in order to increase their market share in home office furniture market. The primary research investigated which factors are important when consumer purchase home office furniture‚ and also investigated what are the consumer opinions
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Hill: International Business: Competing in the Global Marketplace‚ Seventh Edition III. The Global Trade and Investment Environment 7. Foreign Direct Investment © The McGraw−Hill Companies‚ 2009 Starbucks’ Foreign Direct Investment Thirty years ago‚ Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with some 13‚000 stores‚ more than 3‚750 of which are to be found in 38 foreign countries. Starbucks Corporation
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International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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PEST Analysis for Sony Corporation POLITICAL FACTORS Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced‚ therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The
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Stocks have given the highest yield over the past seventy years. The real challenge is to find a stock that is both profitable and safe‚ which I do using fundamental analysis. My long term strategy looks at ways to measure the safety of companies. In a world with dozens of startups erupting every day‚ the company must have a large market cap to ensure dominance over the industry. In addition‚ the company should have a modest P/E ratio‚ one of at least less than the average P/E ratio in the sector
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the world’s economies 5. Be able to identify the characteristics of the next generation of multinational managers Introduction 6. Businesses of all sizes‚ whether from the old or new economy‚ increasingly see the entire world as a source of business opportunities 7. Why? • World is becoming one connected economy • Any company from any country can become a competitor • The internet crosses national boundaries – the click of a mouse allows even the smallest of businesses to go
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Ethics in International Business Abstract International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since‚ there is this dilemma that has progressively troubled the large multinational corporations‚ international business ethics has arisen to help address these adhesive subject matters. There are several international business ethics discussions
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