BSBMKG414A – UNDERTAKE MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in
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APA citations to support your statements‚ explain what a PEST table is and why it is important to an organization (1-2 paragraphs). Pest Analysis is a frame work that strategy consultants uses to scan the mirco environment in which the firm operates. (Value Based 2013) PEST is Political‚ Ecomonic‚ Social factor and Techonolgies factors. Companies will use this in workshops and it will make the managmenets brainstorm techniques using PEST for strategic plannings‚ marketing planning or development
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people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the land/ building/ equipment. 5. Provison of financial: It’s possible to receive assistance in financing a new franchise through the franchiser‚ who often makes arrangements with a lending institution to lend money to a franchisee. The franchisee must still accept responsibility for the loan‚ but the franchiser’s involvement usually increases the likelihood that a
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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PEST Analysis On Iran Telecommunication Industry Mona Yoosefi Siavash Farahbakhsh Seyedeh Sara Mohammadi Omid Maghazei Fariba Tavakoli Parisa Bakhtiari May 2012 Professor A.Rangone (787193) (786283) (787582) (786142) (787217) (787226) Business Strategy GDP(Purchasing Power Parity) (Billion$) GDP Current Prices ($ Billion) 1000 500 450 900 400 800 350 700 300 600 250 500 200 400 150 300 100 200 50 100 0
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and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British activists‚ David Morris and Helen Steel‚ distributed leaflets entitled What’s wrong with McDonald’s? on the
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Question 2 Please apply the PEST analysis to the Wal-Marts case study. "The secret of successful retailing is to give your customers what they want. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly‚ knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992) Wal-Mart is the
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PEST ANAYLSIS POLAND THE REPLIC OF POLAND Capital: Warsaw Area:312‚685 sq. Km Official Language: Polish Ethnic Groups:91‚5% polish‚ 0‚94% Silesian‚0‚04% Kashubian‚0‚07% German‚ 0‚07% Ukrainian‚ 0‚08% Belarusian‚ 7‚24% Other Government: Parliamentary Republik Time:Central European time CET( UTC+1) Population:38.501.000 (2011 Census) Government and political conditions: The President is tue head of states The government structure consists of a council
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This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Petrochemical Manufacturing in the US industry. Industry Risk is assumed to be ’the difficulty‚ or otherwise‚ of the business operating environment’. The report looks at the operational risk associated with this industry. Three types of risk are recognized in our analysis. These are: risk arising from within the industry itself (structural risk)‚ risks arising from the expected future performance
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A REVIEW OF FRANCHISE THEORY INTRODUCTION In service based industries one of the fastest growing forms of market structure is that of franchise agreements. Certain aspects of franchise contracts tend to be idiosyncratic in nature thereby attracting a great deal of interest by academics and business analysts in recent years. Various explanations have been proposed for the widespread use of franchise contracts in certain industries. While a great deal of the franchise contract has been explained
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