PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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- The Bahamas tourism industry is not only a valuable contributor to the economy of the Bahamas‚ but a significant contributor to employment sector of the Bahamas as well. The tourism industry contributes over 3.5 million dollars to the economy annually and employs more than 50‚000 people. Developing a strong and sustainable tourism industry will ensure growth in employment. A ten year tourism plan will help to protect the jobs of the 50‚000 Bahamians who are directly and indirectly employed
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INTRODUCTION Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator‚ Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designated
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Tourism Industry in Taiwan Due Date: December 11th‚ 2012 Contents 1. Introduction 3 2. Overview of Tourism Industry Development History 3 3. Recent Development 4 4. Demand 6 4.1 External demand (inbound tourism) 6 4.2 Domestic travelers (local leisure) 8 4.3 Price elasticity of demand 10 5. Tourism Resources 10 5.1 Five Major Regions 11 5.2 Festival-Based and Event-Based Tours 13 6. Supply 14 6.1 Package tour 14 6.2 Transportation 16 6.3 Accommodation & Hotel Industry 16 6.4 Government
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Malaysia’s medical tourism and its challenges Traditionally‚ Tourism industry has been considered as people travel for recreational‚ leisure or business purposes. Travel as a relaxant is always a rigid classification for tourism industry when people talk about it. However‚ recently the new phenomenon is that‚ there are steep rise of people who travel and seek for medical treatment. This is so call “Medical Tourism”. A considerable amount of traveler is taking a trip for the purposes of medical concerns
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Ecotourism and Sustainable Development in Kenya By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University‚ Doctorate in Tourism Management School of Business‚ Department of Hotel and Tourism Management Professor Liu Yan December‚ 2009 Keywords: Protected areas‚ Sustainability‚ Community Based Tourism‚ Maasai‚ Safari 1 Ecotourism and Sustainable Development in Kenya Robertson Ndegwa Ngunyi Abstract The purpose of this paper is to provide abridgment of the
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Background 2. Literature Review of Sustainable Tourism At the 1992 Earth Summit in Rio de Janeiro‚ Agenda 211 was adopted by 182 countries and sets out a comprehensive blueprint of actions to be taken globally‚ nationally and locally by organisations of the United Nations (UN)‚ governments‚ and major groups in every area to bring about sustainable development. Stakeholders of the travel and tourism industry including world organisations‚ governments and industries started to include sustainable development
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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The PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment‚ food producing companies‚ especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the
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