INTRODUCTION As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom’s passion for sport to increase grass roots participation‚ particularly by young people – and to encourage the whole population to be more
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| The London 2012 Olympic Games | The LOCOG’s Ticket Pricing Strategy | | | | Contents 1. Introduction 2 2. Setting the price 2 2.1. Selecting Pricing Objectives 2 2.2. Determining Demand 3 2.3. Estimating Cost 3 2.4. Analysis of competitor’s costs/prices/offers 3 2.5. Selecting a pricing method 4 2.6. Selecting a final price 5 3. Pricing and Distribution Strategy 5 4. Analysis 5 4.1. Limitations 5 4.2. SWOT 5 4.3 Marketing Mix 5 5. Summary/Conclusion 5
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poorest areas in Greaater London. Historically H a working-claass neighborh hood and indu ustrial centerr‚ East Londo on had been bombed b heav vily during World W War II and had never fully recov vered. Yet‚ as a if rising fro om the ashes‚‚ the Olympicc Park was beeginning to taake shape. In n three short years‚ y Londo on would pla ay host to th he 2012 Gamees and the Olympic Park would be itss crown jeweel (see Exhib bit 1 for a ma ap of London n and the locaation of the Olympic O Park k). And if all
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London Olympics 2012 Legacy - Controlled Assessment - How will people in the UK benefit in the long term from the facilities developed for the 2012 Olympic? The London Olympics commenced on 27th July 2012‚ after beating four rival cities in summer 2005 to win the right to stage the Olympic Games in 2012. After an exhaustive two year search to find the hosts‚ London came out on top: out of itself‚ Madrid‚ Paris‚ Moscow and New York. Plans for the new Olympic park based around the deprived area
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revenue. The Games were meant to stimulate the vital economic and social regeneration of the area surrounding East London. Part of this transformation would come during the games with visitors attending and enabling the local economy. All this would be possible by drawing people at affordable but also at revenue maximizing prices. This indirect revenue streams were difficult to quantify but also incorrect to neglect due to the additional revenue potential the games had to offer to London and U.K as
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In my previous speech about the Olympic Games‚ I introduced the topic and gave a brief history including the first recorded Olympics‚ how the International Olympic Committee was formed‚ and the first Winter Olympic games. In this speech‚ I am going to cover a little more history and some records that have contributed to the athletic showcase we know today. Main Points: * When I think of the Olympics‚ one of the first images to pop into my head is the Olympic rings. The interlocking colors of
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leisure but also can help people to keep fit. So‚ the most famous sports party the Olympic games become more important in people’s lives. The Olympic games will be held evey four years and people all over the world will enjoy the glamor of sports during that time. Then‚ who will host the next Olympic games becomes very important and many countires want to host the Olympic games. London will host the 2012 Olympic games. The issue of which it is good or bad to be the national host becomes a hot issue
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early Olympic Games were celebrated as a religious festival from 776 B.C. until 393 A.D.‚ when the games were banned for being a pagan festival (the Olympics celebrated the Greek god Zeus). In 1894‚ a French educator Baron Pierre de Coubertin‚ proposed a revival of the ancient tradition‚ and thus the modern-day Olympic Summer Games were born. Host Greece won the most medals (47) at the first Olympic Summer Games in 1896. The United States has won more medals (2‚189) at the Summer Games than
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The Olympic Games The Olympic Games are an international sports festival that began in ancient Greece. The original Greek games were staged every fourth year for several hundred years‚ until they were abolished in the early Christian era. The revival of the Olympic Games took place in 1896‚ and since then they have been staged every fourth year‚ except during World War I and World War II. Perhaps the basic difference between the ancient and modern Olympics is that the former was the
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Olympic Game is the world’s biggest festival of sport and are the leading international sporting event featuring summer and winter sports competitions in which thousands of atheletes will take part in a variety competitions. Pierre De Coubertin‚ founder of modern Olympic Game said that “The important thing is not so much winning as taking part.”This has showed that the spirit of sportsmanship of an athelete who take part in the Olympic Game is important than any prizes or medals of the game. So
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