Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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1. MTV is a good example for the maxim “think globally‚ act locally”. globalization seems to homogenize the attitudes and spending habits‚ but I think that there is still difference between viewers for cultural or religional reasons. For example French people wouldn’t choose to watch american programs special to their culture such as american wrestling . Otherwise I think that Globalization sometimes don’t affect people directly . it affect first leading members of society like singers‚ writers
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This video shows the different aspects of the Arab Spring from the viewpoints of Mary Jane Deeb‚ Tarek Masoud‚ and Hisham Melhem. Mary Jane Deeb believes that because of the uniqueness of every country’s situation there is bound to be unique outcomes. She explains that Libya is a fairly new state and therefore is not as progressed as other countries. However she adds that Egypt’s army takes up a big portion of control in the area and are very influential. She sees that most countries are taking after
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has escalated into a full scale violent uprising against the dictatorial government of President Bashar Al-Assad. This insurrection has placed Syria at the head of a growing regional movement called the ‘Arab Spring’ which is calling for more freedom and modernization of government throughout the Arab states. With no end to the violence in sight‚ foreign intervention becomes more and more likely. One recent developing story from Syria is the assassination of Kurdish politician Meshaal Tammo by forces
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Spain is a very well-known country‚ and one of its aspects that makes it different from other countries is that it contains a rich presence of Arab influences on Spanish culture and tradition. The Arab influences in Spain can be dated back to a time before it was one country and under the name of Spain. From 711 to 1492‚ the Moors‚ or the Arab Muslims from northern Africa‚ occupied an area in southern Spain called Al-Andalus‚ now known as Andalucía. The 800-year period that they occupied this land
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be seen as the main cause of the Arab-Israeli conflict between 1909 and 2009? Over the last hundred years the Middle East has been one of the most troubled regions in the world. The Arab-Israeli conflict is a modern day struggle‚ which has lasted over a century. Israel lies in the heart of the Middle East and is an area both Jews and Muslims feel they have a God-given right to. Since the creation of the state of Israel‚ a recurring struggle between the Arabs and Israelis has taken place‚ often
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The Arab and Israeli conflict began when the Israelis colonized in Palestine. The Jews colonized in Palestine because they claimed that the land was a promise from Abraham and his descendants. So they colonized there in a religious promise. They also claimed that the land was a historical site of the ancient Jewish Kingdoms of Israel and Judea. So the Israelis colonized in Palestine based on a promise from Abraham and claimed that is was an ancient kingdom of the Jews. The Palestinians‚ the owners
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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centuries‚ Arab regimes have expropriated‚ abused and taken advantage of power and wealth from their people; it was only a matter of time before things turned around. The year 2010 will be remembered in history as the year that witnessed the uprising of the Arab Spring‚ the term "Arab Spring" denotes the Revolutions of 1848; a series of political turmoil swept through Europe in 1848. Moreover‚ in the aftermath of the Iraq War the term ‘Arab Spring’ was used by analysts who foresaw a major Arab movement
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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