record for development‚ with 38‚000 new rooms opened‚ mostly under management or franchise contracts and mainly in emerging markets. At the same time‚ we pursued our active property asset management program‚ which is enabling us to focus on our core hotels business and improve our financial flexi- bility. These are deep strategic trends‚ backed by the strength of our brands and our distribution capabilities. Our brands play an essential role in creating preference among our guests and our franchisee
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corporate performances. Accor Group is one of the multinational companies which focus on the ethical practices in operating business. Accor Group is the world’s giant hotel operator in 92 countries with 3‚500 leading hotels such as Sofitel‚ Novotel‚ Mercure and etc. Accor Group provides a wide range of services from luxury to budget for global clients. According to the business operation‚ Accor Group hires 160‚000 employees worldwide. In order to achieve corporate policy‚ Accor Group implements the
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Accorhotels Loyalty page 2 Accor Favorite Guest Business page 7 la carte ibis page 14 A|Club Favorite Guest page 19 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 1 ANY COMP 1 12345678 123456 1 11/201 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 5678 1 1 1234 123456 General terms and conditions 1. PROGRAM DESCRIPTION The Le Club Accorhotels loyalty program (“Program”) offered by PROFID SAS (“Administrator”)‚ the company that handles customer loyalty for hotels in the Accor Group‚ was created to
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discuss an organization which is Accor group. Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor group is the world’s number -one and Europe’s leading hotel operator. It has over three thousands hotels in more than ninety countries. The Accor group encompassing a lot of the brand which are sofitel‚ pullman‚ Mgallery‚ Grand Mercure‚ Novotel‚ Suite Novotel‚ Mercure‚ Adagio‚ Ibis‚ Ibis Styles‚ Adagio Access‚ Ibbis budget and hotelF1. The Accor group provides a comprehensive range
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Accor Group in Travel and Tourism - World February 2011 Scope of the Report Travel and Tourism: Accor Group © Euromonitor International Scope • This global company briefing forms part of the wider travel and tourism research that covers the following categories: TRAVEL AND TOURISM Tourism flows and spending Travel accommodation Transportation Car rental Travel retail Tourist attractions Health and wellness tourism Disclaimer Much of the information in this
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- 16 brands - 92 countries - 3‚555 hotels - budget to luxury In the 1960s‚ the travel industry in France was booming‚ but many new hotels were concentrated only in major urban areas such as Paris. At the time‚ Paul Dubrule and Gérard Pélisson were both living in the United States‚ working for major computer firms. They went into business together‚ and in 1967‚ founded the SIEH (Société d’investissement et d’exploitation hôteliers) hotel group. Having seen the success of American lodging properties
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international hotels including Sheraton‚ Hyatt‚ Radisson‚ Meridian‚ Four Seasons Regent‚ and Marriott International are already established in the Indian markets and are still planning to expand more. Scope of the Report • Provides the top players in the market with their market share‚ profitability‚ segments they focus which is required for business and competitor intelligence needs • Contains a brief study of the major internal and external factors affecting Hotels in the form of a SWOT analysis as well
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Organization Background Accor first opened its Novotel in 1967 in Lille Lesquin. Through decades of operating and developing‚ Accor now acquire a large brand portfolio vary from luxury to economic around the world. Accor‚ today‚ presents in 92 countries with more than 3‚500 hotels and 440‚000 rooms. Accor’s ambition is to provide innovative and high quality product for the industry. In 2009‚ Accor have seen a big pressure on their capital in balance sheet. Moreover‚ their net profit decreases
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Pest analysis is used to describe a framework of macro-environmental factors which are Political‚ Economic‚ Sociocultural and Technological. This is a part of external analysis when doing the market research. It gives a company an overview of the different factors in the overall environment in order to understand the market growth or decline‚ also understanding the situation‚ potential and operational direction of the company. In 2001‚ McDonald’s Switzerland CEO planned to operate a hotel which
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Introduction With tourism stakeholders becoming more aware of their impact on the environment‚ culture of the hosting destination and difficulty of ensuring viable long term economic operations and profitability‚ sustainable tourism practices has become the pillar of many business strategies. The aim of this assignment is to learn how to phrase a question in the field of hospitality management and corporate social responsibility‚ how to look into this question and eventually how to report about
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