India : Touching Meteoric Scales As the corporates the Piramals‚ the Tatas‚ the Rahejas‚ ITC‚ S.Kumar’s‚ RPG Enterprises‚ and mega retailers- Crosswords‚ Shopper’s Stop‚ and Pantaloons race to revolutionize the retailing sector‚ retail as an industry in India is coming alive. Retail sales in India amounted to about Rs.7400 billion in 2002‚ expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003‚ retail sales are also expected to expand at
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P (political) E (economical) S (social) T (technological) ANALYSIS -is used to identify the external forces affecting an organization. * Political Factors * The basic understanding is when the government implement’s laws and or regulations which affect the way a business operate. * Is used to identify the external forces affecting an organization. It can create advantages and opportunities for organizations. Conversely they can place obligations and duties on organizations
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PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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time off Severity of the disease. 4. High non-medical costs. criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples lifestyle trends demographics consumer attitudes and opinions
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SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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Strengths The market of online drinks retailing has grown very strongly these last five years‚ increasing by 123% between 2005 and 2010. Quantitatively‚ the market was valued at £370 million in 2005 and more than £740 million in 2009. More importantly‚ a survey of Mintel assumes that the market will continue to grow in the next five years‚ though more slowly (59%). By the year of 2012‚ which is for our business the year of setting up‚ the market should go past the £1 billion mark.
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only
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INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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