INDUSTRY PROFILE Hotels & Motels in Europe Reference Code: 0201-0520 Publication Date: October 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69
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telephone contact with hotel representatives. Secondary sources included research from the Internet‚ industry books‚ company marketing communications‚ trade and general business newspapers and magazines‚ among others. Through all the sources‚ relevant data and information was extracted into the report’s appendices. After individual analysis and group discussion‚ the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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THE STRATEGIC MANAGEMENT OF FOUR SEASONS HOTEL EXECUTIVE SUMMARY By taking the Four Seasons Hotels as an instance‚ through applying Michael Porter’s Five Forces Model‚ the author analyzed the marketing environment and strategies. After that‚ some ideas for perfecting the marketing strategies were proposed. There are four integral parts for this article. The first part is introduction of the Four Seasons Hotels and the second part describes its marketing environment. After the content of the suggestions
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GINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels‚ India and their effectiveness’ in order to identify the different pricing method that are
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of quality and integrity. Starting with Cotton Trading‚ Hashoo Group of Companies today boasts the only chain of Five -Star Hotels in Pakistan namely The Pearl Continental Hotels chain and the Karachi Marriott and the Islamabad Marriott Hotels with presence in all the provincial capitals and the Federal Capital except one. Today‚ Hashoo Group of Companies besides hotel industry encompasses oil and gas exploration‚ mining‚ ceramics‚ pharmaceuticals‚ tourism and travel. It also has considerable investment
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The place and time period surrounding authors shape the way texts are written‚ and thus texts often mirror the culture they were written in. Australian values and attitudes of the 1990s are explored through Hannie Rayson’s construction of the play Hotel Sorrento. The play delves into the controversial and multifaceted discussion as to what it means to be Australian‚ offering views from old-fashioned 1950s‚ contemporary (1990s)‚ and progressive perspectives through the representation of main characters
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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
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SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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External Factor Summary Analysis (EFAS) With regards to the IFAS analysis‚ an EFAS analysis can be made as well. With an EFAS analysis‚ the external factors like opportunities and threats are being measured. The purpose of creating an EFAS analysis is the same as with the IFAS analysis. The opportunities and threats will be pointed together with the value or weight of this aspect. For providing a better summary of the aspects‚ comments will be added. Afterwards‚ the weighted score will indicate
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