Course Title: MBA (Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade
Premium Marketing Quotation Quotation mark
Contents 1. Introduction 2 2. Industry Analysis 3 2.1 Industry Background 3 2.2 PEST (EL) analysis 4 2.2.1 Political 4 2.2.2 Economic 5 2.2.3 Social-Cultural 8 2.2.4 Technological 10 2.2.5 Environmental 11 2.2.6 Legal 11 2.3 Summary of the PESTEL analysis 11 3. Porter’s Five Forces on retail banking industry. 12 3.1 Rivalry among Existing Companies 13 3.2 Entry barrier 14 3.3 Supplier power 16 3.4 Buyer power 17 3.5 Availability of Substitute products 19 3.6
Premium Bank
INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
Premium Mobile phone Bharti Airtel
India has been of recent origin. Asia Pacific’s vast population‚ combined with high savings rates‚ explosive economic growth‚ and underdeveloped retail banking services‚ provide the most significant growth opportunities for banks. Banks will have to serve the retail banking segment effectively in order to utilize the growth opportunity. Banking strategies are presently undergoing various transformations‚ as the overall scenario has changed over the last couple of years. Till the recent past‚ most
Premium Bank
According to King‚ McKay‚ Marshall‚ Lee and Viehland (2008) online banking or electronic banking (e-banking) includes various banking activities conducted via the Internet from home‚ business‚ or on the road opposed to at a physical bank location. This paper shall compare and contrast both the online and offline retail environment for banking services. Internet banking offers great opportunities to the financial-services industry‚ including: • a huge potential customer base • large economies of
Premium Bank Online banking
INDUSTRY ANALYSIS: A CASE STUDY OF THE UK HOTEL INDUSTRY INTRODUCTION The hotel industry‚ (despite its importance to the UK economy) has not received the attention that it deserves from the central government at Downing Street. A report by the British Hospitality Association in 2010 showed that it has grown over the years to contribute 45 billion pounds to the UK economy. The hotel industry also employs about 3.64 million people both directly and indirectly making it the fifth largest industry in
Premium Hotel chains Hotel Hospitality industry
The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5‚490.4 billion of economic activity* 10.4% of total GDP* 214‚697‚000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry‚ I have to select one area of interestlike transportation‚ accommodation and transportation
Premium Travel Inflation Travel agency
PEST Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of mass communication. The Internet has had a major impact on the external environment of the newspaper industry and has been gradually substituting the prints. It has
Premium Newspaper Advertising Internet
INDUSTRY ANALYSIS An analysis of banking sector in India Introduction The liberalization brought in 1991 has swept the economic landscape of thecountry. The automobile industry is one of the invisible faces of liberalization .For the people who were used to many years of Ambassador cars with various models notdifferent in anyway except a few changes in every model‚ the arrival of Maruti heraldedthe beginning of a new experience in automobile comfort. It was the same with BajajChetak. Its obnoxious
Premium Bank
POLITICAL: #1 issue - dairy production dairy production is directly proportional to yogurt production There is a nearing "Yogurt Summit" to be held at Albany‚ Greece on the 15th of August. At the summit‚ there will be the key players in the industry and they are will be focusing on how they would increase the amount of dairy production for the yogurt producers. ECONOMIC: #2 issue - How to support dairy farms and farmers Farmers (in America) are requesting for the fixing of milk marketing
Premium Milk Cattle Dairy