“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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sociology paper [pic] Poverty: Comparative Analysis of China and India WRITTEN BY mANOL MANOLOV ECONOMICS IN ENGLISH 131 FACULTY No: 29114055 TABLE OF CONTENTS: 1. Introduction to ‘poverty’ in the world • Causes of poverty • Effects of poverty • Global analysis of world poverty • Analysis of East-Asian region 2. Analysis of poverty in India • Overview • Historical trend
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An Operational Study at KENTUCKY FRIED CHICKEN BY RAVI KUMAR RAHUL PB1222 I & II SEMESTER PGPM Guide Prof Anil B Gowda Operation Report submitted to the Ramaiah Institute of Management in partial fulfillment of the requirements of I & II semester PGPM
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Overview Of The Company: Thai Beverage Public Company Limited (ThaiBev) was established in 2003‚ they produce a wide range of beer and spirits in Thailand. ThaiBev is Thailand’s largest beverage company and one of the largest beverage players in Asia. Chang one of their beer products currently holds a 40% of their domestic market and ThaiBev holds 80% of the spirits market.ThaiBev owns 26% of Fraser and Neave (F&N) a singapore beverage company‚ to pave their international expansion. The chairman
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Report 3 Introduction 4 Environmental Analysis 5 SWOT Analysis 9 Customer Behaviour Analysis 14 Competitor Analysis 20 Segmentation 25 Targeting 29 Positioning 31 Conclusion 33 Survey Results 34 References 36 Marketing Planning – PGPIM 2013 - 2015 1 Sony BRAVIA Executive Summary Sony India Private Limited was established on 17th November 1994. The products of Sony India include Bravia‚ Cyber-Shot‚ Vaio‚ Walkman‚ PlayStation
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ANALYSIS OF SALES PATTERN OF TELEVISIONS IN INDIA Sagar Roongta‚ Yash Ambegaokar‚ MPSTME‚ Mumbai ABSTRACT Main objectives of the research are to understand the market of consumer electronics‚ mainly Televisions‚ what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income‚ Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample
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SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group Strengths * Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%‚ Europe 13‚8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year‚ objective to sell 320‚000 cars
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CLEAN-India‚ for a Green India ‘When the last tree is cut and the last fish killed‚ the last river poisoned‚ then you will see that you can’t eat money.’ -John May The CLEAN-India Programme India has a population of over one billion‚ of which almost 300 million live in around 600 towns and cities. Unfortunately‚ as a result of stressed environmental conditions‚ most of these towns and cities are unable to cope with the rapid pace of urbanisation. Water pollution‚ unavailability of drinking water
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Global Business Cultural Analysis: India Abstract India is a complex nation with a rich history and years of diversity. With the rise of the global economy over the last century‚ it is safe to say that the country has become a major multi-national player. Although outsourcing to India has been a trend since the early 90’s‚ the country also has a growing local economy that is primed for investment should the right opportunity arise. However‚ not just any
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Industry British Airways Future Indian Plans: British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh‚ who was in Mumbai on September 3rd‚ 2010 to announce a code-share agreement with Kingfisher Airlines‚ says that despite the airline facing mounting competition from other international carriers operating in India‚ he is not worried as India has huge growth potential and each player can have a decent pie of the expanding market. On
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