Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political
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n 1994 in Rwanda‚ a million members of the Tutsi tribe were killed by members of the Hutu tribe in a massacre that took place while the world looked away. "Hotel Rwanda" is not the story of that massacre. It is the story of a hotel manager who saved the lives of 1‚200 people by being‚ essentially‚ a very good hotel manager. The man is named Paul Rusesabagina‚ and he is played by Don Cheadle as a man of quiet‚ steady competence in a time of chaos. This is not the kind of man the camera silhouettes
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 3 Safe Haven Hotel 3 Key Features 3 Unique Selling Point 3 Target Audience 4 Advertisement approach 4 Advertisement Approach 4 Key message 4 Design of advertisement 5 Promotion 5 Conclusion 6 Introduction Alpha Advertisement is an advertising agency operating with
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In the movie The Best Exotic Marigold Hotel‚ the changes in the environment effected each character in its own way‚ but their changes also play a role in the lives of the surrounding characters as well. The movie is about seven individuals who decided to leave England to enjoy their retirement in India‚ at “The Best Exotic Marigold Hotel”. When they arrived it wasn’t what they had pictured; however‚ they managed to deal with it and find their true selves. The beginning of the movie started in England
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Hotel Rwanda‚ released in December of 2004‚ is based on the true story on the life of Paul Rusesabagina‚ a hotel manager of Hotel des Mille Collines‚ who saved the lives of 1‚268 people in the face of genocide. This movie is based on the true events of the Rwandan Genocide in 1994 that occurred in Kigali‚ the capital and largest city of Rwanda in Africa. It touches upon when the Hutu extremists of Rwanda initiated an act of genocide on thousands of the minority group‚ Tutsis. This movie was directed/written
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view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
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After watching Hotel Rwanda‚ I had many emotions including confusion‚ frustration and gratitude. I was initially unfamiliar with tribal labels‚ such as Hutu of Tutsi. ‘Tribal violence’ is not discussed frequently on the western part of the globe. I was incredibly frustrated by the non-stop nagging of the supposedly officials. The officials took advantage of their power and chose to ignore the genocide. Their ignorance made them responsible for the thousands of innocent people horrendously killed
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