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PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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The film “The Crusades: An Arab Perspective” is a TV series that was produced by Al Jazeera English which emphasizes the history of the holy war between crusaders and Islam. In the first place‚ the western European we know today was not the same in the 11th century. Europeans had no title of land and they were serfs who worked in agricultural lands. Most knights would rob people just to accumulate income. The church who had the power to govern wanted to conquer the Islam region. It was their calling
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Al-Ghazali has been given the title of being one of the great Muslim theologians. Under the study of theologians such as Al-Juwayni and Imam Al-Haramayn‚ Al-Ghazali has made a standing ground of how a religious man should order his life from hour to hour and day to day basis. Majority of his thoughts still have significance in today’s world. For example his analysis of sinful acts and how to avoid them. There are‚ however‚ some of his thoughts that seem to be illogical for when trying to apply
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2009 Revised: January 2011; May 2010; January 2011 Accepted: January 2011 Published online: March 2011 ABSTRACT This study into the perceived importance of oral communication skills in accountancy included the collection and analysis of quantitative and qualitative data from a national survey of New Zealand accountants‚ followed by a series of semi-structured interviews. Survey and interview data reveal agreement with existing literature: New Zealand accountancy
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country‚ and one of its aspects that makes it different from other countries is that it contains a rich presence of Arab influences on Spanish culture and tradition. The Arab influences in Spain can be dated back to a time before it was one country and under the name of Spain. From 711 to 1492‚ the Moors‚ or the Arab Muslims from northern Africa‚ occupied an area in southern Spain called Al-Andalus‚ now known as Andalucía. The 800-year period that they occupied this land was a period of rich cultural
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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juices‚ energy juice‚ juice smoothies or selling bottled juices wholesale. Step 2 Write a business plan that includes details about your niche; three-year operating expenses; three-year profit projections; marketing and public relations strategies; analysis of competing businesses; information about potential vendors and selling venues. Step 3 Create juice recipes for your business‚ including flavors that aren’t commonly found in grocery stores. A varied menu will give customers an incentive to patronize
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PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social
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Australia pest 1. Political and legal system Analysis Australia is democracy like many countries around the world. There is no violent political problem in Australia that can affect to the global or local business. Politic in Australia in the past few years still not quite stable because of the falling popularity of Labor leader‚ Mr. Kevin Rudd as Prime Minister and turn into the hands of Ms. Julia Gillard but the confidence in the eyes of global and also in Australia still be strong to having
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