What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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PEST Analysis for Newspaper Industry Using the PEST analysis to assess the macro environment of the newspaper industryshows that the technology and recession are two of the major factors that have beenaffecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of masscommunication. The Internet has had a major impact on the external environment of thenewspaper industry and has been gradually substituting
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Sears‚ Roebuck and Co. vs Wal-Mart Stores Case Background Sears‚ Roebuck and Co. Wal-Mart Stores Started as a company dealing in catalogue sales Diversification into 3 types of business – Retail‚ Service and Credit Retail store types – Full line stores‚ Auto stores‚ Home and lifestyle stores Started as a franchisee type variety store Primarily Retail business – Discount stores‚ Supercenters‚ Sam’s club warehouses Focus on price conscious consumers Comparison of Retail Strategy
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CHAPTER 1 Introduction What is a Bank? Finance is the life blood of trade‚ commerce and industry. Now -a-days‚ banking sector acts as the backbone of modern business. The term bank is derived from the French word Banco which means a Bench or Money exchange table. In olden days‚ European money lenders or money changers used to display (show) coins of different countries in big heaps (quantity) on benches or tables for the purpose of lending or exchaning. A bank is a financial institution
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nuances of various debit and credit cards available in the market and understand consumer prferences in terms of i. Credit days ii. Rate of interests charged iii. Benefits in terms of redemption points iv. Usage dynamics (cash withdrawals) INTRODUCTION DEBIT CARD A debit card (also known as a bank card or check card) is a plastic card that provides the cardholder electronic access to his or her bank account(s) at a financial institution. Some cards have a stored value with which
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American and the Credit Card On a day-to-day basis‚ Americans today usually carry no cash. They go to a store and buy whatever they want with a credit card. This is if they need the item or items or not. Americans are always trying to keep up with the Joneses. When Americans have one credit card‚ most of the time they have two or three and as a result buy unnecessary items. Americans who purchase these “out-of-their-means” items would not purchase them if they had the cash. Credit cards cause you to
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INTRODUCTION This chapter identifies the main external influences on the UK market for private security and fire protection‚ using the four headings of a PEST analysis: political‚ economic‚ social and technological. Where such influences have more than one dimension‚ they are considered under the heading that is considered to be the most relevant. POLITICAL FACTORS The Terrorist Threat Precautions against terrorist attacks have been stepped up since the events of 11th September 2001‚ and
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90. Myntra Credit Card Offers Myntra is a fashion e-commerce marketplace company. Started in 2007‚ it is one of the first companies to have focused on online retailing of branded apparel. Myntra app was launched in 2015 and the company briefly moved to the App Only mode less than a year‚ closing its website in May 2015. However‚ the company relaunched its website in February 2016. Myntra went on to win the “India’s Most Admired & Valuable Power Brand” award in 2016 at the Annual India Leadership
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Launching the Credit Card in Asia Pacific Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah Introduction Citibank‚ a major international bank‚ is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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